In total, the trade fair received 61,163 professional visitors and recorded an increase of 42% in the total number of international visitors. An important increase was observed in the professional ranking and profile of the visitors on the whole.
The prevailing commercial climate at the trade fair contributed to the majority of exhibitors and visitors having a very positive assessment of this edition of the event. The participation of the professionals in the activities run as part of the event was also assessed as very positive. In particular, the VIII Aesthetics Conference experienced record levels of participation, with nearly two hundred registrations. Similarly, the Massages of the World workshop was extremely successful, as well as the different shows of the Salon Hair Look and the barber’s activities.
The tenth edition of the event was the most complete edition from previous years, with a very satisfactory assessment. As far as the visitors are concerned, the event held between October 24-26 at Feria de Madrid received a total of 61,163 professionals. 1,450 of the visitors came from abroad, 42% more than in the last edition, who in addition to visiting the commercial area of the Salón Look Madrid, also attended the different shows, courses and championships organised in the scope of this edition of the fair. The countries that had the largest number of professionals at the event were from Spain, Germany, Brazil, Italy, Portugal and Switzerland. In the international scope, the program of international buyers was also held at the event with great success, in collaboration with ICEX and STANPA. In this edition, the countries invited were Peru and Tunisia.
This professional event once again proposed a complete and interesting overview of the world of professional beauty and hairdressing as part of the function. In total, 370 direct exhibiting companies and more than 1,200 national and international brands presented their products in Halls 3, 4 and 14.1 of Feria de Madrid, with the newest sector trends, by means of an extensive offer of innovations and latest launches, forming the greatest event from the last years. Among the more than thousand companies present at the event were important brands in the sector. In Aesthetics, notable brands were, among others, LPG, Reference, Cyclone, Keenwell, Keradermic, Tassel and Termosalud; in Make-up, Nyx, Make Up for Ever or Kryolan, and in Nails, Essie, Alessandro, Harmony, and LCN. As far as Hairdressing is concerned, among the companies present were Moroccanoil, Sisheido, Christophe Robin, Kemon, Yunsey, Lendan, Matrix, Termix, and Maletti.
The Hall 14.1, the same space which presents Fashion Week Madrid twice a year, hosted the Hair Look event, where the big hairdressing shows were held, run by important national and international figures. The shows that were held in this space were notable for their quality and the interest that was stirred among the hairdressing professionals.
The XVI International Gala for Promising Young Talent, OMAT was responsible for opening the fashion show program Hair Look 2015, with its show run by new professionals in the sectors of hairdressing and body make-up. Similarly, this fashion show brought together the events Fashion Night by L’Oréal Professionnel; Kemon Metropolitan Style, Music & Urban Style by Selective Professional, and the second edition of the show Effervescene, an educational presentation led by Mikel Luzea, in which four top ranking teams took part: Toni&Guy Spain, Pelsynera, Gonzalo and Ziortza Zarauza, and Mikel Luzea.
Likewise, the fashion show Hair Look 2015 hosted the fifth edition of Show Positivo, the first multi-disciplinary event in the sector covering topics from research to freedom of expression. This show, run by the collective X-Presion, offered the fusion between hairdressing, make-up and visual creation in a unique spectacle called “KineticArt”. Lewis Amarante, Sally & Jamie (Brooks and Brooks), and X-Presion, all took part in the event.
To top it all off, the 6th edition of the fashion show was celebrated and the Figaro Awards were presented, for the most prestigious members of hairdressing in Spain. These awards recognised the creativity and work of the most distinguished professionals in Spanish hairdressing from the last year. José Boix from the company Toni&Guy was awarded Spanish Hairdresser of the Year. On the other hand, on Monday 26 October, the second edition of the Feminine Forum of the Beauty Sector was held, sponsored by Revlon Professional. Ángela Venegas, Sara Largo, Julia González and Felicitas Ordás took part in this interesting panel discussion with the slogan “Women that inspire”.
The next edition of Salon Look Madrid will be held between November 5-7, 2016 at Feria de Madrid.