Wella will be opening its doors in Berlin on the 22nd of November and inviting all international beauty experts to be part of Wella TrendVision celebration, even if you can’t physically attend!
The brand is celebrating 135 years of leading in creativity and innovation and has developed a unique program that gives you the capability to see, access, vote and interact with the shows in real time.
The 69 finalists – all National TrendVision winners, traveling to Berlin from 39 countries, will be judged by an expert panel, led by Wella Global Creative Directors Josh Wood, Color and Eugene Souleiman, Styling. Show support to your favorite finalist and watch the final International TrendVision Awards as part of Wella’s inspiring global community.
The full Wella TrendVision experience will be broadcasted on www.wella.com/live and across all Wella social media channels –@WellaHair on Instagram and @WellaPro on Periscope and Twitter at 14.00 CET. The beautiful catwalk will host the creations of renowned Sassoon Professional and Sebastian Professional teams in addition to the talented teams at Wella Professionals.
The parade of Nations and Awards will start at 19.25, followed by two spectacular shows premiering on Wella TV from 20.00 CET that will reveal the artistic interpretations for Spring/Summer 2016 by Thomas and Petra Brockmann-Knoedler, and for Autumn/Winter 2016 by Christophe-Nicolas Biot. The trend shows celebrating hairdressing craftsmanship will showcase creative vision that shape the styling and color trend stories for the seasons to come.
This year, broadcasting includes exclusive behind-the-scenes content on Wella social media channels where you can catch inspiring sessions with the experts, world renowned teams of Wella Professionals’ Global Creative Directors, Shima Hair Team from Japan and Sassoon Professionals, exciting catwalk shows, and so much more that you simply can’t miss.
Invite your clients to be part of the experience by showing the competition in your salons and vote for your People’s Choice winners using the online voting options for the People’s Choice Awards, which open in www.wella.com/live after the ITVA celebration and Walk of Fame (broadcasted live on Wella TV from 14.30 CET until 15.10 CET.) Also vote for the Young Talent and Color Vision categories that show the most craftsmanship and creativity.