The Estetica Magazine Spanish Team is looking good! And Salon Look in Madrid broke many records, between subscriptions and seminar attendance at Estetica Education.
The Estetica Magazine Team worked at continuously over the three days of the fair and many visitors stopped by to enjoy the programmes made available to the public. Moreover, thanks to the telemarketing team, the number of new subscriptions doubled over previous years.
The presentation of the Club de las Mujeres Barberas, in collaboration with Grito Visual, was a huge hit, attracting the attention of television stations as well: 22 barbers were presented by Estetica in exclusive live demonstrations. Details included the latest trends in cuts and beard-scaping.
Guests at the stand included Luciana Sabariz of Sabariz Hairtists, who presented their collections and techniques on how to get the same looks. Moreover, Italian hairdresser Filippo Sepe proposed some hair fashion solutions from his latest collection and worked on one of them for those present.
Filippo Sepe also held an interesting workshop on updos, with the support of the new Estetica Education training portal online: four chignons from the new collection were created on models dressed by stylist Gimena Garay and with make-up by the Aires training school. The stylist explained his technique, which makes it possible to obtain results in a few minutes while using just two fingers.