Savvy visitors to London’s premier hair event, Salon International, know that it’s so much more than a mere trade fair – the exhibition also runs in conjunction with two highly inspirational and educational initiatives – Salon Live and The Salon Seminars.
Once again Salon International succeeded in drawing an excited and enthusiastic crowd to London’s ExCel for a 3-day event which has become synonymous with British Hairdressing. It is a meeting place for everyone from hair experts and brand ambassadors with VIP status on a global scale, through to juniors and students who are only just embarking on their career of choice and are perhaps visiting the event for the very first time.
Exhibitors also come in all shapes and sizes. Some of the dominant names this year included ghd, whose technical stage presentations drew some of the biggest crowds all weekend; Takara Belmont, where some lucky visitors could even experience a treatment in the luxurious Yume Espoir; Toni&Guy whose central position in the exhibition created a buzz of energy and excitement that seemed to pervade though the entire space; and of course, the much acclaimed BaByliss Pro stand, dominated as always by the huge personality of the wonderful showman himself, Patrick Cameron. The Fellowship for British Hairdressing consolidated its “standing room only” reputation with a continuous turnover of hairdressing’s finest and best technical and stage performers, courtesy of its “who’s who” members’ list.
Salon Live was the location for the launch of the new collections from Sassoon Academy, Patrick Cameron and Toni&Guy. Spectacular runway presentations and in-depth demonstrations from comeof the most gifted colourists and stylists in British Hairdressing.
Sassoon presented their stunning new collection, Androgyne, at Salon Live at Salon International. Embracing the current fascination with ‘gender neutral’, Androgyne takes inspiration from the 1920s when women used tuxedos to create a more masculine silhouette, and then late 60s and early 70s when male rock stars wore free-flowing locks for a more unisex look. Kicking off the show Colour Director Peter Dawson, UK Colour Director, Edward Darley and the International Colour Team showcased the art of chromotology applied with shape and balance to produce couture colour for the collection. Next, International Creative Director, Mark Hayes, UK Creative Director, Bruce Mayes and the Sassoon Creative Team showcased the three distinct themes of the collection: Morocco, Street Urchins and Fallen Angels.
“Sexy hair is really the whole story when it comes to long hair,” Patrick Cameron told his Salon Live audience. It was a statement he backed up with Prêt-à-Porter and Haute Couture looks from his Modern Vintage collection. Giving a modern twist to classic 60’s looks, Patrick promised he’d show “how to get fun looks into your hair” and delivered a spectrum of voluminous updos. A highlight, and personal favourite of Patrick’s, was a beautiful blonde bouffant edged with fishtail plaits. Next it was to the haute couture collection where head-turning looks included a soft pretty creation with beautiful loops pinned at the nape of the neck and loose tendrils at the front, and a soft oversized bun that was accessorised with an Alice band for a preppy finish. “You’ll notice that the hair is at a 45 degree and that really is the most flattering angle because it elongates the neck. It is all about proportions for me,” explained Patrick.
The launch of their Socialized Collection, the new label.m campaign, key looks from London Fashion Week and a futuristic avant garde collection by Indira Schauwecker all featured in the high tempo Toni&Guy Salon Live. Socialized is a collection of eight women’s styles and two men’s cuts. Demonstrated live on stage by the International Art Team, fringes were the focal point of the hairstyles, and ranged from the short edgy shape of The Soraya to the longer grown out fringe of The Bohemia. The cuts, which had been inspired by work fromToni&Guy’s 52 year heritage, being given a modern twist, were complemented by colour that emphasised a focal point, rather that the length and ends of recent seasons. For men there was a dramatic Street Fighter inspired flat top and The Kidult, which kept hair short through the back with longer lengths worn forward over the face. A spectacular finale presentation featuring models from all presentations ensured the audience left inspired and educated.
Salon Seminars provided the showcase for up close and personal educational sessions by two of the most creative and inspirational teams in the UK – Mahogany and Saco.
The Mahogany Creative Team showcased their fun, flirty and playful collection, Coquette, to an enthralled audience. The collection is created for women who know what they want and how to use their feminine powers to get it. The personalised looks use hidden panels of length to add erratic texture, drama and interest to head-hugging shapes. Colin Greaney, International Creative Director, explained: “The shapes are tight and fitted, but the finished looks aren’t aggressive looking. There is a feminine feel even though they are quite short.” That femininity was created by point-cutting into the looks when they were dry to give it fluidity and suitability for the model or ultimately your client.
Richard Ashforth and the team at Saco brought their latest collection to life to a sell-out crowd in their Salon Seminars comprising of two distinct eras with different moods and dramatically opposing colour palettes, this is a collection about change that remains true to the Saco mantra of beauty and suitability first. Inspired by the 60s, Filter is the soft, classically beautiful side of the collection. Its graduated bobs are complemented by a striking palette of beiges, golds, bronzes and rose gold. As a stark contrast Darkstar features undercuts, strong weight lines to create dramatic a contrast from skin into a lot of hair and fringes finished with subtly jagged edges. Its dramatic looks are worn in shades of inky blacks and that were broken up by spotlights of iridescent shades of blue, yellow and magenta. “The main change from last year’s collection is that we are using spotlights to diffuse the looks. Overall there is a cleaner, more polished finish that is softer than our previous work”, explains Richard.