26 March 2023

Making NOISE! Awe-Inspiring Hair Guerrilla Show in London

After the amazing success of its previous 3 editions in London, the Saturday of Salon International weekend was the occasion again to make some NOISE at the awe-inspiring guerrilla hairstyling event created by Saco International Creative Director, Richard Ashforth.

In the usual NOISE style, attendees were kept in suspense until the very last minute as clues about who was appearing and where NOISE was taking place were steadily revealed with the final details being revealed just hours before the event took place.

Held at the astonishing venue of Church of St John-at-Hackney in uber-cool East London, this time Richard was joined on this unique stage by hairstyling teams from all over the world including Allilon (UK), Peter Gray (UK), X-Presion (Spain), Tim Hartley (UK), Brooks & Brooks (UK), Xavi Garcia @ Salon 44 (Spain), Debut Academy (China) & Saco Hair (UK/France).

The essence of NOISE is to share knowledge, passion and inspiration. We want together to inject energy into the world of hairdressing and push the industry forward, taking creativity to a new level,” said Richard Ashforth, Saco International Creative Director and Founder of NOISE.

Photos: Sergi Bancells


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