Kevin.Murphy announces the launch of Killer.Curls, a leave-in anti-frizz crème designed to provide curl definition and style. Killer.Curls utilizes new technology to pair weightless ingredients with the ideal balance of strong hold and elasticity.
The product’s styling properties activate curls while adding moisture and eliminating frizz, for a natural look and feel. This product is ideal for medium to coarse curly or wavy hair.
Natural Brazilian Carnuba Wax was chosen for its superior holding properties under high heat and in humid environments, and has the added benefit of creating a glossy sheen finish. Six Australian fruit extracts chosen for their ability to thrive in harsh climatic conditions help to hydrate the hair and scalp. Yerba Mate, containing Vitamins A, C, E, B1, and B2, strengthens hair follicles and adds luster and shine to the hair.
“Traditionally, strong hold curl products provide a stiff look and feel, leaving hair dull and flat. Products touting a more flexible hold typically are low-performance or provide a weak hold,” explains Kevin.Murphy stylist and founder Kevin Murphy. “With this information in mind, we set out to create a new curl product for women looking to embrace their natural texture. Killer.Curls defines curls while smoothing and strengthening hair. Plant extracts and oils benefit both the hair and scalp, adding hydration, improving elasticity, and encouraging hair regeneration.”
To use, apply to damp or towel-dried hair and scrunch to activate curl.
Born from the same philosophy as skincare, Kevin.Murphy products are designed to weightlessly deliver performance, strength and longevity. When searching the world for ingredients, Kevin.Murphy looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure the Kevin.Murphy range is of the very highest natural quality. Offering a fashion-focused range of professional hair care products conceived in the world of session styling, the company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer.
Killer.Curls will be available October 2015 in salons for $32.00 suggested retail. For more information on Kevin.Murphy or to find a local retailer, please visit www.KevinMurphy.com.au