24 July 2024

Estetica USA Tool of the Month: ghd Platinum

ghd, the worldwide leader of luxury styling tools, introduces it’s best ever styler, ghd Platinum™. A groundbreaking new flat iron designed to deliver ultimate styling results and hair that is healthier*, stronger* and shinier**. Consumer retail price of Platinum is $249, but the stylist price is $175.

Developed by scientists at ghd’s in-house R&D facility in Cambridge, England, ghd Platinum is scientifically proven to

● Reduce hair breakage by over 50%*
● Increase shine by 20%**
● Maintain the integrity of your color 2x longer***

Featuring ghd’s patented tri-zone technology and a revolutionary, and patented, wishbone hinge, ghd Platinum delivers ultimate control throughout styling and allows you to straighten, curl and style even the most challenging of hair in just one stroke, creating gorgeous, shiny, healthy-looking styles that last longer.

ghd Platinum has changed the way I style hair,” said celebrity hairstylist and ghd Brand Ambassador, David Babaii. “The new wishbone design delivers superior control, allowing me to style hair quickly and easily. Since I’ve been using this tool on my celebrity clients I’ve noticed that their hair has become healthier, the results are shinier and the color stays truer longer. This tool is truly a game changer and a must-have for everyone.

Perfect for all hair types and textures, ghd platinum™ boasts the following benefits:

● Healthier Hair – styles hair at the optimum styling temperature of 365°F reducing hair breakage by over 50%*
● 2x More Color Integrity – patented tri-zone technology’s 6 quick-thinking sensors deliver perfectly constant heat from root to tip enabling you to style any hair type or texture in just one stroke, preventing exposure to excess heat so color retains its integrity 2x longer**
● Precision Styling & Shinier Results – patented wishbone hinge holds the plates in perfect alignment to prevent hair slippage and caress the strands as you style, making it easier to create any style with 20% more shine***
● Snag Free Styling – high spec gloss finish, provides effortless styling on all hair types and textures
Cool To The Touch – aerogel insulation keeps styler cool to the touch even after 45 min of use
● Optimum Performance Anywhere In the World – heat resistant plate guard and universal voltage allow you to style and go, no matter where you are in the world
● Sleep mode – automatically switches off your styler after 30 minutes of nonuse
● 2 year warranty – for peace of mind.

For more information visit ghdhair.com/us


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