27 July 2021

Swingin’ Sophistication by Scott Sloan

Cast in Covent Garden and shot in Shoreditch, the fashion and feeling of this collection provides a very tangible nod to London fashion and popular culture.

Specifically, the spirit of the collection is infused with a cool retrospective of Chelsea’s Kings Road, a cultural landmark that was once synonymous with mod style and swinging sophistication.

Focusing on the artist’s signature aesthetic of creative yet commercial styling, precision cutting with maximum wearability is key throughout the collection. Whilst ‘60s-esque geometric angles provide really strong framing to the face, femininity prevails via the softening of texture and a natural colour palette. High shine also plays a key role, inducing a sense of luxury and opulence into the overall look, cementing an inspirational stimulus that sits firmly within the sophisticated chapters of the era.

In keeping with the 1960’s vibe, quintessential styling cues feature including a high polo neck, tailored collar and expensive fabric choices in the vein of a Cavanagh Suit. Make up has been kept very natural and neutral to contemporize the collection, whilst the photographic crop has been kept tight to maintain a focal point on the hair.

  • Credits
    Hair Stylist: Scott Sloan @ Sloans
    Creative Colourist: Jordan Hone
    Photographer: Jack Eames
    Fashion Stylist: Clare Frith
    Makeup: Maddie Austin

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