UNITE Academy, at UNITE’s head quarters at Vista, California, played host to the latest and largest Paramount Business education program by the UNITE hair care brand.
Commencing on Sunday 13th, opened and led by UNITE CEO & Founder Andrew Dale, Paramount Business 1, opened with the statement ‘Forget you own a business from this moment on, you own a brand’.
Designed for and attended by salon owners and managers, the Paramount Business 1 format guides delegates through a journey of branding, evaluation and creating a more profitable salon. Fundamentals delivered in an innovative format included creating a ‘strong’ team that believes in the vision of your brand as well as critical financial understanding.
The seamless transition into Paramount Business 2 brought delegates on another journey recreating a brand, honing in on management skills with a global approach to business building without the influence of preconceived ideas.
UNITE Paramount Business continues it’s tour this year with a date planned in London, UK, October 6-7. New dates in the U.S. to be announced shortly!
For more information visit unitehair.com