10 December 2023

What Makes You Beautiful – FHI Heat ended the U.S.A. Tour with One Direction

FHI Heat kicked off September with the British tunes of One Direction! Their hit song, “What Makes You Beautiful” triggered pop culture domination that shortly after the high-profile group announced their split; the world-renowned hair brand created a campaign engaging with fans and giving away products they know make women feel beautiful.

During 1D’s final five concert series in the United States, FHI Heat ran three interactive, on-screen; 30 second spots asking fans to interact with them via Instagram. Through Social Media, friends, fans and followers were given a chance to win $1,000 in FHI Heat products. Like One Direction, FHI Heat wants every girl to know she is beautiful, special and important.

Our interactive spots during One Direction’s final concerts in the U.S.A. were perfect because FHI Heat believes in celebrating the beauty of women. We believe in the gift of making people feel special. This is not a one-time program! Everyone who connected with us is now a part of the FHI Heat family. We will continue engaging with our followers and offering them more opportunities to win FHI Heat products,” say President and CEO Shauky Gulamani.

Photo: Getty Images


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