Over 2,500 beauty industry professionals were vibrating with energy and talent at the excitement of the TIGI World Release 2015 in Las Vegas, where the TIGI International Creative Team, lead by globally renowned Anthony Mascolo, has put together an unforgettable event.
The celebration began yesterday with an explosive spectacle at the ARIA Resort & Casino in Las Vegas, where Tom Monaghan, Global TIGI President, and Elisa Fischer, General Manager TIGI Americas, presented on stage the globally acclaimed TIGI International Creative Team. Lead by TIGI International Artistic Director Anthony Mascolo, this amazing dream team of hairdressers introduced the new TIGI Collection 2016, offering the latest in coloring, cutting and styling techniques, to educate and inspire attendees from all over the world. “This collection has been created as a starting point to expand your creativity – with the new ideas in this collection, we hope you can push your creative boundaries, evolving and enhancing your own work,” explained Anthony Mascolo.
There were also two highlighted segments at the event, featuring Bed Head for Men and Catwalk by TIGI, that left everyone in the audience breathless at the forward-thinking concepts and the fantastic scenery that was brought to life by the TIGI International Creative Team. The brilliant finale, however, fell with the night with the Grand Finale of the whole show in where Anthony Mascolo was joined by his close friend, the legendary hairdresser Robert Lobetta, who combined his efforts backstage with the TIGI International Creative Team to put forth an unforgettable spectacle. There was an impressive visual storyline portrayed by supernatural characters with hairstyles from fairytales and impactful choreographies. It was a colorful image for a day seeped in creative intelligence only fair for a brand as innovative and daring as TIGI.
“TIGI World Release is about sharing the uniqueness of TIGI. It’s about our creativity, our brands, our education and our people,” said Tom Monaghan, Global TIGI President. “In true TIGI spirit we’re displaying two educationally packed days from the TIGI International Creative Team, giving all attendees plenty of new ideas to use in their own salons”.
TIGI World Release 2015 has also taken interest in pinpointing the new hero product: TIGI JOYRIDE Texturizing Power Balm, the brand’s brilliant primer to create the ultimate ‘bed head’ look. Joyride is a thick balm that breaks into dry powder feel for dry control, de-frizzing and added lived-in texture for easier styling. It is a product that has taken 3 years in the making and that, in the words of Anthony Mascolo,”is an authentic game-changer.”
Today, TIGI World Release 2015 continued with the educational sessions Look&Learn, starting with TIGI Copyright Colour, followed by a motivational seminar with the amazing Jen Planck, and concluded by a styling and cutting inspirational session. During today’s classes, the brand presented its App TIGI 24/7 with unique educational content that will be available in the App Store next fall.
For the dénouement of TIGI World Release 2015, Anthony Mascolo himself shared his secrets in photo shoots with a majestic seminar in image making, accompanied by the TIGI International Creative Team.