30 May 2023

Kevin.Murphy Introduces Free.Hold Styling Crème for a Long-Lasting, Natural Look

Kevin.Murphy announces the launch of Free.Hold, a medium hold styling crème designed to lock in long-lasting style while maintaining hair’s natural flow and movement. Free.Hold is ideal for constructing loose and tousled looks and will create a soft, smooth finish with light shine.

Carnuba Wax forms a protective sheath around the hair, offering moisture retention, essential fatty acids and a hold that lasts. Yerba Mate, rich in antioxidants, rejuvenates and nourishes –making hair stronger and more manageable– while combating Oxidative stress. Free.Hold also contains Patchouli Oil to penetrate the hair and scalp to control oil production, stimulate cellular renewal and alleviate signs of dandruff. Free.Hold contains essence of Bergamot and Vanilla for a rich, refreshing scent. This product is paraben-free and can be applied to damp or dry hair.

Free.Hold is inspired by the latest runway trends,” explains Kevin.Murphy stylist and founder Kevin Murphy. “Today, designers are beginning with the free form styles of the 70s and giving hair a modern twist. Free.Hold allows hair to be languid and free-flowing, while maintaining definition all day long.”
Born from the same philosophy as skincare, Kevin.Murphy products are designed to weightlessly deliver performance, strength and longevity.

When searching the world for ingredients, Kevin.Murphy looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure the Kevin.Murphy range is of the very highest natural quality. Offering a fashion-focused range of professional hair care products conceived in the world of session styling, the company’s mission is to share cutting edge style via modern technology – straight from the runways of the world to the salon floor, from hair artisan to consumer.

Free.Hold is available August 2015 in salons for $25.00 suggested retail. 

For more information on Kevin.Murphy or to find a local retailer, please visit www.KevinMurphy.com.au


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