7 February 2023

Fall in Love (Again) with Goldwell’s Elumen Permanent Hair Color

Goldwell Elumen High-Performance Oxidant-Free Hair Color lets you master all shades —Bright, Rich, and Everything in Between— with unparalleled shine, depth, conditioning and color impact!

Goldwell Elumen is an extraordinary permanent hair color for creative experts. But it’s not just about bright, colorful shades. Elumen is available in a full spectrum of shades to create rich brunettes, sophisticated reds and beautiful blondes – or you could add a pop of color with Elumen Pure shades! Your hair will also have amazing shine and depth. Our advanced formulas can bring out every subtle variation in a client’s natural color or deliver more intense impacts that last, all while leaving hair with a healthy look and feel.

Already beloved by the most creative hair stylists in the world, Goldwell Elumen truly does it all –a high-performance, oxidant– and ammonia-free permanent color for ultimate conditioning and a glossy finish like no other.

Natural Gloss or Intense impact. Goldwell color demonstrates how to update a client from a subtle shift to a dramatic change with their new techniques shown on blonde, brunette, and red hair clients. Whoever said that brown hair is boring never met these shades. Elumen takes brunettes to a lush new intensity. Reds get a boost of dazzling, healthy shine. Blondes look multidimensional and fresh, not bleached or over-processed.


  1. ● Up to 76% more color intensity*, compared to oxidative permanent hair colors
  2. ● Up to 37% more shine** compared to an intensive toner
  3. ● A new level of brilliance, with new gloss, new depth and intense impact
  4. ● Enhanced conditioning, with hydrators that fill in porous areas to leave hair healthy and gleaming
  5. ● A chance to flex your creativity like never before: With our new formulas and techniques and you’re artistry, we’ve made it easy to achieve subtle enhancement or intense impact — all with the Elumen signature shine.
  • *Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon–exclusive competitors.
    **Measured on NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.

Some of the best inspiration is generated from stylist to stylist. Goldwell invited current Elumen users to share their favorite formulas and they have gathered them into the new Creative Mixing Guide. Whether your clients want bold new color, precision toning or simply spectacular gloss, it’s all here.

  1. Blonde toning: gorgeous blondes with an edge, tinged with shades like blueberry, pink orange or violet
    Super light toning: pale champagne and platinum hues with graceful new dimension
    Radiant red: for mysterious, wild and unique effects that flatter any skin tone
    Favorite brunette: fresh, luxurious tones that bring out every subtle variation in brown hair without taking over a client’s natural color
    Special effects: an adventurous palette for clients who enjoy breaking the rules
    Grey beautifying: for accentuating silver strands with soft reflections
    Grey reduction: for youthful, turn-back-time shades that are anything but flat or dull

For more information, please visit www.goldwell.us


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