26 February 2024

Arrojo Expo takes the Culture of Hairdressing to Tailor-Made New Facility in Tribeca, NYC

Arrojo Expo, Arrojo’s flagship event of hairdressing education, inspiration, and celebration takes place October 25-26, 2015.

Excitingly, construction is complete on Arrojo’s cavernous and spectacular Education Academy in TriBeCa, meaning much of this highly anticipated event will take place in a brand new, world-class facility tailored to everything professionals want, need, and love to do. “Expo changed the hairdressing landscape,” says Nick Arrojo. “By offering professionals the chance to create a more successful and inspired future through immersion in our habits and values, we’ve redefined what a congress of hair stylists can be. When hairdressers see what we’ve done in TriBeCa, not only will they be inspired by their best-ever learning experience, they will see that our growth and success is born on the alter of a culture of education.”

This year’s Expo includes two full days of hands-on education with Arrojo Masters in all three NYC locations of Nick Arrojo’s eponymous brand, plus cocktail parties, after-parties and runway presentations in Verboten, Williamsburg, one of NYC’s coolest, most visually stimulating nightclubs.

For business owners looking to tap into the secrets of Nick Arrojo and a panel industry icons, a Success Symposium offers two full days of business and brand building lectures and discussion groups in a 75-seat lecture theater (part of the facilities at the new TriBeCa Academy). The goal: Boil the business down to the core elements of success.

Attendees who choose hands-on education at EXPO receive Advanced American Wave Education featuring a new trend-focused wrapping technique, Hair Painting Education featuring our latest custom-made artisanal techniques, Razor Cutting Education featuring a new cut from a new Arrojo collection, and Editorial Fashion Styling featuring new uses for Arrojo products and tools. In a round-robin format, each attendee will practice each of these disciplines in one morning or afternoon session, before moving on to the next disciplines.

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  • October 25-26, NYC
    Tickets: $800

Tickets available online from Arrojo website!


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