In 2015, 1,658,370 new cancer cases will be diagnosed.* With facts this staggering, let’s try to change these numbers!
TIGI has pledged $50,000 to Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, to support Stand Up To Cancer’s mission of accelerating innovative cancer research that will get new therapies to patients quickly and save lives now. In addition to TIGI’s commitment to Stand Up To Cancer, the brand will release 10 specially packaged TIGI best sellers to be on shelves during September and October. Each specially marked TIGI product will come with a SU2C wristband for customers and clients to wear to show their support.
In support of TIGI‘s collaboration with Stand Up To Cancer, top members of the world renowned TIGI International Creative Team got together to show who they stand up for! TIGI will be launching a social media campaign during September and October to promote these efforts. Join TIGI in supporting the fight against cancer and share your personal story!
TIGI’s Founder and International Creative Director, Anthony Mascolo says: “At TIGI we are committed to supporting charitable initiatives across the globe. In the USA, we are very proud to team up with Stand Up To Cancer and hope our efforts can help towards the fight against this terrible disease. Stand up with us!”
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress. For additional information on Stand Up To cancer, please visit http://www.standup2cancer.org/
*Cancer Facts & Figures 2015. (n.d.). Retrieved March 18, 2015, from http://www.cancer.org/research/cancerfactsstatistics/cancerfactsfigures2015/index