25 June 2022

New Joico LumiShine – Color that Re-Strengthens Hair with Twice the Shine

Joico’s new LumiShine™ Repair+ Permanent Crème and Demi-Permanent Liquid Color leave hair 100% replenished and re-strengthened and with TWICE the shine!

A pre-blended permanent crème and demi-permanent liquid system, LumiShine gives first-time colorists and busy master colorists alike, an easy color solution for every salon service and every hair type. Offering a simple to use, 1-to-1 mixing ratio, it’s a line of gentle formulas that instantly provide healthy results in a 3-step color service. You’ll love the full spectrum of intermixable shades that deliver ultimate client comfort!

The difference with LumiShine is in the blend of breakthrough technology and client comfort all wrapped up in an easy-to-use versatile palette that gives amazing results – the kind of results you have to see and experience to believe, and the performance that makes you and your client’s coloring experience easier and better. Both celebrity colorists Denis de Souza and Johnny Ramirez were sold on LumiShine right away and extol its benefits to their clients at their salons.

It’s “gentle-fresh fragrance” technology neutralizes airborne ammonia and replaces it with calming notes of bergamot, iris and sandalwood, while exclusive ArgiPlex Technology repairs hair damage and locks in exceptional color longevity, vibrancy and shine, like none other, providing a HAIRCOLOR FIRST: while most haircolor depletes Arginine (an amino acid essential to hair’s health) leaving hair dry, brittle and prone to breakage post color service, LumiShine restores 100% of the Arginine the hair-coloring process strips away. This actually stabilizes dyes deep within the cortex for longer-lasting, fade-resistant color.

Why You’ll Love It!

LUMISHINE REPAIR+ Permanent Crème Color
A gentle, reduced-ammonia color system of 52 shades ranging from Level 1 to high-lift. Guarantees healthy-looking, reliable results when mixed with LumiShine Crème Developers (10 – 40 volume).

  1. ● Up to 2X shinier hair*
  2. ● Reduced breakage**
  3. ● Delivers exceptional color longevity and vibrancy
  4. ● 100% gray coverage
  5. ● 100% replenished and re-strengthened hair***
  6. ● Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos***
  7. ● Leaves hair 2X softer***
  8. ● Optimal viscosity for drip-free bowl + brush or bottle application

LUMISHINE REPAIR+ Demi-Permanent Liquid Color
A gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 volume.

  1. ● Up to 2X shinier hair*
  2. ● pH-balanced formula instantly re-strengthens hair 100%
  3. ● Ideal viscosity for drip-free bottle application
  4. ● Versatile formula—corrects, glazes, glosses, and blends gray


  • * Vs. untreated hair.
    ** Combing breakage on damaged hair with K-PAK Color Therapy System vs. non conditioning shampoo.
    *** Based on laboratory testing of damaged hair.

Joico’s NEW LumiShine Repair+ permanent crème and demi-permanent liquid color line is the latest in hair-color technology for the most luminous hair color made easy.

For information on LumiShine, and weekly “#getglossy” haircolor formulas, video tutorials and before-and-afters from Denis and Johnny, visit www.joico.com


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