Most salons are savvy enough to have an arsenal of social media accounts by now, but if they are not utilizing them properly, they are not business-building tools…
Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California, one of the first in the industry to embrace and master social media, shares 4 FREE social media ideas a month on his YouTube Channel! The ideas are geared toward connecting salons and stylists with their communities to help them build their businesses and go viral.
Each video has a theme for the month and offers 4 ideas that salons can implement immediately for direct results. The ideas fall under the following categories:
- 1. Direction on images to create Pinterest Boards and Facebook Albums
- 2. A check-in idea to excite guests and increase exposure for the salon
- 3. An in-salon idea to engage and retain currents guests
- 4. An idea for building business outside the salon to increase customer base
Whether a salon has a digital director or not, it can be challenging to be consistently active and impactful, having a strategy for each month and specific ideas to clearly communicate to the staff helps streamline the process. McIvor advises not to waste time surfing, instead set limits and stick to a plan that concentrates on increasing web presence.
“It’s also important to post more than once a day, I like posting 3 times a day… since Facebook is basically the operating system for all other social media, make sure you link all platforms to it to maximize visibility,” says McIvor.
To access 4 FREE ideas a month, salon professionals can subscribe to McIvor’s YouTube Channel!