Kevin.Murphy partners with Green Circle Salons, an organization that provides sustainable waste management to help reduce the environmental impact generated by salons and spas.
Together, Kevin.Murphy and Green Circle Salon will teach and share methods for salons and spas across North America to become more sustainable, healthy and profitable.
Green Circle is comprised of a collection of salons that send everyday byproducts like hair clippings, aluminum foils, color tubes and applicators for innovative reuse and environment-friendly recycling. In 2014, Green Circle Salons diverted more than 350,000 pounds of waste from landfills and waterways.
“It was love at first sight, literally – the first slide of Green Circle’s presentation discussed leaving no waste behind,” remarks Kevin.Murphy stylist and founder Kevin Murphy. “With unique initiatives like using hair to help clean up oil spills and turning color tubes and color waste into clean energy, Green Circle truly exemplifies our brand’s key messaging of ‘the choices we make’ and how they affect the environment.”
Through the partnership, Kevin.Murphy will work with salons and their stylists to show how commitment combined with minimal effort can have a huge effect on the industry as a whole. Participating salons can expect to achieve 85%-95% waste diversion overnight.
“What do you do when a company like Green Circle Salon approaches you, offering to help your salon and customers do their part to contribute to a sustainable beauty industry?” asks Rob Malone, co-owner of Oiseau Salon. “You say, ‘Where do I sign?’ The program allows us to help lower our impact on the environment and take direct responsibility for how much of a footprint we leave behind.”
The Green Circle Salon program is exclusively dedicated to the salon/spa industry and features a fourfold strategy: be green, build revenue, save money, gain clients. “At Green Circle Salon, our mission is to create a sustainable beauty industry by 2020, so we could not be happier about partnering with Kevin.Murphy,” says Shane Price, CEO and Founder of Green Circle Salon. “Kevin.Murphy is a brand that is clearly pushing the needle of sustainability with its naturally derived and environmentally friendly products,” adds Price.
Kevin.Murphy offers products that are both of the highest natural quality and environmentally ethical. When searching the world for ingredients, the brand looks for companies using micro cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure that the Kevin.Murphy range meets these standards.