Kevin.Murphy kicked off the week before Cosmoprof, North America’s biggest business-to-business beauty trade show, with corporate and distributor meetings and events.
On July 11, the brand held a distributor meeting for 150 global attendees followed by lunch at luxury hotel Mandarin Oriental. Over the following days, the brand held one-on-one meetings with key distributors and meetings between Kevin.Murphy global senior executives.
The distributor meeting was primarily comprised of North American distributors, but also included some from Asia, Australia/New Zealand and Europe. A review of the year was presented, highlighting the brand’s tremendous growth with the addition of Color.Me by Kevin.Murphy and its success. The brand previewed upcoming promotions, new products, merchandising, education and business building tools. News included the unveiling of a partnership with Green Circle Salon in keeping with the brand’s eco-conscious heritage.
Following the strong reception, discussions with distributors continued in one-on-one meetings with senior executives from Kevin.Murphy to discuss future developments for further growth and innovation.
“This year has been incredibly rewarding with the launch of Color.Me by Kevin.Murphy. The growth has been phenomenal and getting together with some of our top distributors is such a treat. This group works tirelessly to continually elevate the brand,” explains Murphy. “As a company we’re looking forward to many exciting things to come including several new products unlike anything in the current marketplace.”