9 October 2024

Get the Look: Prada Resort 2016 Men/Women Styles created by Guido for Redken

Taking inspiration from the house itself, Redken Global Creative Director Guido created a juxtaposition between high and low, bourgeois and street, using curl as a texture for the look on both boys and girls for the Prada Resort 2016 runway show.

The boys’ hair was first prepped with a mist of Redken Body Full Volume Amplifier and then dried with the fingers. Then, using a large-barreled curling iron, I accentuated the curl by bending random sections of hair around the barrel to create the ‘now’ texture. The girls with long hair were dressed into a 60’s/90’s ponytail and finished with Redken Fashion Work 12 versatile working spray,” says Redken Global Creative Director Guido.

Get the look!

MEN’S: Wash hair with Redken Body Full Shampoo and Conditioner, and then mist Redken Body Full Volume Amplifier all over, working through the hair with fingers. Allow hair to air dry, and then bend random sections of hair around a large-barreled curling iron for movement and texture. Finish with a mist of Redken Fashion Work 12 versatile working spray.

WOMEN’S: Start with dry hair. Thoroughly mist Redken Wind Blown 05 dry finishing spray all over to add texture. Bend random sections of hair around a large-barreled curling iron to enhance texture, and then use fingers to rake hair back into a ponytail at the center of the head. Secure with a thin elastic and finish with a mist of Redken Fashion Work 12 versatile working spray.

Images courtesy of IMAX Tree

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