2 February 2023

Men’s delight! GO24·7 steals the show at Milano Moda Uomo SS16

It takes a lot to surprise the fashion community, and GO24·7 session team created looks that left the city speechless with a trio of fashion shows at Milano Moda Uomo SS16 styled backstage by internationally recognized hairdresser Jan Przemyk.

The three shows, Iceberg, Andrea Pompilio, and DAKS, inspired fashionistas in a wide variety of trends that would stop traffic even outside of the world’s fashion capitals!

ICEBERG Milan Milano Moda Uomo SS16
Hair by Jan Przemyk for GO24·7

Designer Inspiration:

Zabriskie Point, the mountains of California. A stark rocky landscape, dust and heat, parched vegetation. Michelangelo Antonioni. Explosive power, compelling color, fusion of materials. The 1970s, the ’70s in Italy: pure culture. Supreme expression of a country that sets the rules.

Get The Look:

Very clean, fresh, almost angelic looks. A focus on hugely natural preparation with varying intensified texture, for up close presentation,” explains Jan Przemyk, GO24·7 Lead Stylist.

– Apply a small amount of GO24·7 HAIR GEL to damp hair combing through with the fingers.
– Blow dry on cool hair still using fingers to exaggerate the hair texture and create shine.
– Rehydrating the hair where needed through hair lengths using  GO24·7 STYLING CREAM.
– Finish by lighly spraying GO24·7 CONTROL SPRAY to set the look.

Andrea Pompilio Milano Moda Uomo SS16
Hair by Jan Przemyk for GO24·7

Designer Inspiration:

LOVE ME FOREVER OR NEVER. Andrea Pompilio’s poetic collections speak to a man who is bound to the past by a deep sense of nostalgia. He’s also an intellectual dreamer, a romantic. The collection is reminiscent of the 20’s schoolboy tailoring, infused with colour, and clash with a fashion geek theme.

Get The Look:

A rewind to but reformed 80’s look. You may not go out like that, but you may wake up like that, tastefully wrong with a quirky element,” says Jan Przemyk, GO24·7 Lead Stylist.

– Apply GO24·7 HAIR GEL onto damp hair and blowdry using the fingers.
– SPRAY onto the root area to create the volume needed.
– Continue to dry the hair pulling the hair forward creating both volume and texture.
– To finish, build the style’s structure with GO24·7 CONTROL SPRAY
– Complete the look fixing with your fingers for that precisely textured look.

DAKS Milano Moda Uomo SS16
Hair by Jan Przemyk for GO24·7

Designer Inspiration:

“MENS SANA IN CORPORE SANO”. One of the best-known Latin proverbs has lent inspiration to the DAKS Spring/Summer 2016 menswear collection.
The S/S16 collection is the ultimate in elegant sophistication. Its lines derive from the strict discipline also found in gymnastics. Twin souls lie within. They co-exist and complement each other in perfect synergy – as in the motto coined by Juvenal.

Get The Look:

“Modern retro, Carry Grand meets Kraftwerk, 30’s sportsman sleek.  Strong defined side parting, with super smooth finish, high sheen, debonair demeanor,” explains Jan Przemyk, GO24·7 Lead Stylist.

– Dampen the hair with water and GO24·7 CONTROL SPRAY.   GO24·7 HAIR GEL  is then applied to the hair for sheen. 
– The hair is then parted preciseely using a pintail comb.  Using the feet of the comb to create the structure of the shape, and the back of the comb to flatten the grain.
– Then laminate the hair once again with GO24·7 CONTROL SPRAY.
– Blow dry on low speed and on a cool setting for a perfect finish, using the pintail comb to mould and push hair into its perfect shape.


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