Knowing the amount of our average service ticket empowers us to grow our annual income one guest at a time. For example, if we were working 5 days a week, serving 4 guests a day, a $2 increase in our average service ticket could mean as much as a $1,200 increase in annual take-home pay.
A $10 increase in our average ticket could mean as much as a $6,000 increase in annual take-home pay!
Identifying our high-ticket guests enables us to stop taking them for granted, reward them for rebooking, offer them retail products, and ask them for referrals.
Keeping track of our low-ticket guests also helps us to become painfully aware of the number of low-ticket guests who have become our deal-getting “friends.”
More importantly, knowing our average service ticket empowers us to take actions that will raise our average service ticket by PLANNING to offer services that will turn our lower-ticket guests into higher-ticket guests.
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- By Summit Salon Business Center – www.SummitSalon.com