Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits in one bottle for improved manageability, protection and beauty.
The newest must-have haircare product for stylists around the world, One United helps ease styling, control static, protect from heat and adds moisture, all while giving your clients’ hair all of the care it needs to show off its one-of-a-kind beauty. To bring the story to life, Redken brought together up-and-coming models and musicians Charlotte Di Calypso, Naleye Dolman, Rachel Trachtenburg, Ashely Moore and Alexander Dominguez. Although these individuals have different ethnicities, hair types, backgrounds and style, they are all #RedkenUnited in their quest for perfect hair.
“My clients are constantly on the go and they don’t always have time in the morning to apply multiple products to tackle their different hair needs,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “One United is my newest must-have because it’s one product that protects, conditions and preps to increase the overall beauty of the hair.”
Redken’s NEW One United all-in-one, multi-benefit treatment is sulfate-free, paraben-free and provides 25 benefits in three key areas: manageability, protection and beauty. Delivering instant results and improved manageability for all hair types and textures, One United’s technology includes a Cationic Complex, which contains charged cationic agents that adhere to the hair for detangling and conditioning, as well as an unique Kera-Care technology (composed of xylose and hydrolyzed vegetable proteins), that helps for heat protection and Coconut Oil for smoothness, softness and shine.
25 Caring Benefits!
MANAGEABILITY
- 1. Conditions
2. Nourishes
3. Improves manageability
4. Helps even porous hair
5. Reduces dryness
6. Detangles
7. Instant results
8. Ideal cutting lotion
PROTECTION
- 9. Primes hair for styling
- 10. Helps prevent breaking from brushing
- 11. Safe for color-treated hair
- 12. Helps prevent heat damage
- 13. Helps prevent split ends
- 14. Helps seal in hair cuticle
- 15. Safe for ombre hair
- 16. Helps shield vs. external aggressors
BEAUTY
17. Gives silky touch
18. Adds smoothness
19. Adds shine
20. Helps control frizz
21. Anti-static
22. Controls fly-aways
23. Makes blow-dry easier
24. Style refresher
25. Lightweight results