25 April 2024

Hit’Em with your Best Shot! Introducing New Joico Tint Shot Root Concealer

You’ve heard of being a “hot-shot,” well you don’t feel like one when your roots are starting to show. So Joico’s giving you a boost of confidence to get you feeling “hot” again with new Tint Shot Root Concealer.

Even if you can’t get in to see your hair-colorist to get that retouch soon enough, no need to worry. Put away those hats ladies, because Joico Tint Shot Root Concealers are a brilliant shot of transfer-and humidity-resistant micro-pigments that instantly conceal new growth, for that answer to your in-between-appointment times with your colorists. So if you’re so busy you couldn’t schedule your appointment this week or you’re traveling and forgot to get your roots blended in before you left, no need to fret because Joico’s got you covered – in Black, Dark Brown, Light Brown and Blonde to be exact!

Joico’s Tint Shot –Black, Dark Brown, Light Brown and Blonde– Root Concealer shades aren’t your flat-finish root concealers of days past, but four satin-like custom-blended formulas that are flash-drying and natural-looking, for a modern, unnoticeable, quick and easy answer to covering unsightly roots.


  1. • Instantly conceals roots and thinning areas
  2. • Dries in a flash for a clean (not coated) look and feel
  3. • Formula with Willow Bark extract imparts cooling and soothing scalp sensation
    • Lasts until your next shampoo
    • Transfer-resistant and humidity-resistant formula
    • Four natural-looking, satin finish shades (Blonde, Light Brown, Dark Brown and Black) to perfectly match every hair color
    • Extended nozzle for precise delivery

Shake well. Hold can 4-6 inches from hair and spray roots in a light, steady stream. Allow to dry a few minutes before touching. Use only on DRY hair.

Aerosol Micro-Pigment Technology: Transfer-and humidity-resistant pigments adhere to hair fibers, drying quickly and cleanly to conceal roots and create the appearance of thicker, fuller hair.
Willow Bark Extract: For a clean scalp feeling.
Bio-Advanced Peptide™ Complex: Our powerful reconstructive technology proven to repair existing hair damage and prevent future damage for up to 25 shampoos.

So for that do-it-yourself “color-correcting” on the fly, Tint Shot hits the spot! Joico Tint Shot Root Concealer, $17.99 SRP, 72ml / 2 oz., available June 2015.

*Early-testers were comprised of a group of professional hairstylists/colorists and educators who use Joico color and/or care products regularly.


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