25 April 2024

Product of the Month: MAGMA by Blondor. Creative Simplicity, Unlimited Possibilities!

Wella Professionals hairdressers continually delight their clients with their talent and creativity and so as a brand, Wella is always looking for innovative product solutions and inspiring service offerings to allow you to unleash your full craftsmanship and creativity.

To help hairdressers continue their colorful artistry, Wella Professionals is reinventing MAGMA by Blondor; the hair color which revolutionizes the lift and tone process, combining them in one simple step. Through the launch of a subtle shade portfolio and a revised education program showcasing the new, more natural-looking end results which can be achieved, MAGMA helps you to create soft, on trend color that your clients will love.

By achieving the same great lightening performance that you are used to and removing the time-consuming toning process, MAGMA by Blondor gives you the flexibility to be even more creative with color. With eight new, trend-led shades –including soft pinks, creamy brunettes and golden blondes– and a range of service options, from foil highlights to freehand techniques, you will be able to achieve premium color results in a variety of subtle, natural looks and bright statement shades. 

With the combination of service options and a comprehensive color portfolio, MAGMA by Blondor makes it simple to unleash your color creativity and give your clients’ the hair of their dreams.

Creativity + Simplicity

The secret to MAGMA lies in the SpectraLift technology: a special combination of different lightening molecules which distribute evenly into the hair to gradually and evenly lift hair dyes and melanin. In parallel, a fine blend of advanced temporary pigments is deposited onto the hair surface for amazing lift and tone in one single step.

MAGMA is part of the award-winning* Blondor family. It can be used with all Wella Professionals developers to achieve results from very subtle to more intense, on lighter or very dark hair types to meet the needs of every client. From Color Touch Emulsion 1.9% for a natural looking finish, to highly concentrated 9% or 12% Welloxon Perfect or Freelights developers for  vivid, statement colors.

MAGMA can be used for foiling highlights for more intense results or with freehand techniques for harmonious color effects, including ombré looks. For clients looking for a low commitment color, you can use artistic blending techniques to achieve soft blended results and, at the other end of the spectrum for clients who want to make a statement with their hair, creative toning allows them to change their color direction at every salon visit.

A World of Color Possibilities

The new MAGMA by Blondor shades have been designed to meet your clients’ needs, including more natural-looking shades to suit any hair color and a collection of trend-led shades which, depending on the concentration of the developer, can be mixed for a soft, subtle effect or intensive, statement color. The MAGMA by Blondor portfolio is now comprised of 16 shades which can be used in different concentrations, side-by-side to create endless, creative looks.

The new shades portfolio is…

• Limoncello
• /17

• /44
• /65
• /57

• /73
•  /74
• /75

It is simple to achieve end-results from sandy, creamy blondes to cherry pink and caramel browns, with beautiful, harmonious color results. The new color portfolio allows for more creative opportunities on natural and previously colored hair and the intermixable shades create the most bespoke look for your clients.



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