8 December 2021

Why NOT Shampoo? Simply Smooth launches Two Additions to Magic Potion Collection

American Culture Brands is most pleased to introduce Simply Smooth Xtend Keratin Reparative Magic Potion NOT Shampoo and Magic Potion Curly to its successful Magic Potion enterprise.

Why NOT Shampoo? Simply Smooth Magic Potion NOT Shampoo was developed for people with dry, damaged, frizzy or curly hair that just can’t get enough moisture. Simply Smooth Magic Potion NOT Shampoo is an intensive hydrating, no lather, cleansing conditioner that restores and repairs hair texture to a calm, lustrous state. Created with botanicals, keratin and collagen, Simply Smooth Magic Potion NOT Shampoo is a color safe, cleansing alternative to a traditional shampoo. Simply Smooth Magic Potion NOT Shampoo is sulfate, paraben & sodium chloride free.

Who’s that Curl? Simply Smooth Magic Potion Curly is a weightless curl shaping potion that will instantly turn messy, misdirected curls into soft, frizz free, bouncy hair. Color safe, and sodium chloride free, this unique curl shaping potion has memory hold with no crunch and helps promote the natural curl patterns in the hair. Infused with keratin, collagen, and a botanical blend, Simply Smooth Magic Potion Curly adds moisture, shine and humidity control resulting in perfect hair days!

The Simply Smooth Xtend Keratin Reparative Magic Potion line includes Magic Potion (a leave-in conditioning styling aid), Magic Potion Shampoo, Magic Potion Conditioner, Magic Potion Blowout (home use) and Magic Potion Intense Blowout (for professionals.)

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