16 August 2022

Introducing Paul Mitchell’s Awapuhi Wild Ginger MirrorSmooth

Smoother hair starts here. Thirty-five years ago, Paul Mitchell established a sustainable, solar-powered awapuhi farm, where all of the awapuhi for the brand’s products is still harvested today.

Now Awapuhi Wild Ginger® melds tradition and technology to introduce the innovative MirrorSmooth collection, a proven system that works from the outside in to smooth the cuticle, reduce frizz, add intense shine and protect against thermal damage.

The Science of Smooth
Paul Mitchell’s exclusive KeraReflect™ blend features natural Abyssinian oil for brilliant shine, awapuhi extract for optimal moisture, strengthening keratin protein and thermal protectors. This highly effective blend transforms frizzy, lackluster locks into soft strands with a MirrorSmooth finish.

Discover the MirrorSmooth Collection!

Frizz Control • Moisture Balance
• Gentle, sulfate-free shampoo with rich foam restores the hair’s optimal moisture balance and leaves locks silky-smooth.
• Exclusive KeraReflect™ blend with natural Abyssinian oil replenishes moisture, smoothes the cuticle and boosts shine.
• Helps prevent frizz and flyaways.

Eliminates Frizz • Superior Softness
• Hydrates, instantly detangles and creates a shiny, reflective finish.
• Exclusive KeraReflect™ blend with natural Abyssinian oil smoothes and softens every strand, so hair is easy to comb with an ultra-light finish.
• Helps prevent frizz and flyaways while protecting from thermal damage.

Shine • Thermal Protection
• Primes the surface cuticle of the hair for a smooth, shiny, polished look and controls unruly texture.
• Exclusive KeraReflect™ blend with natural Abyssinian oil and thermal protectors restores moisture, adds shine and helps shield hair from the outside in.
• Humidity-resistant formula creates a smooth finish in any weather and prevents thermal damage.


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