27 May 2022

Cosmoprof North America announces TV Shopping Auditions with HSN, QVC and EVINE

Cosmoprof North America (CPNA), the leading B2B beauty trade show, has announced the return of its sought after TV Shopping Auditions, to be held Monday, July 13th, during the show – July 12th to 14th, 2015 – at Mandalay Bay Convention Center in Las Vegas.

TV Shopping Auditions aim to identify the next hot beauty product and on-air talent spokesperson.

Leading TV Shopping Channels EVINE, HSN and QVC will host an “open see” casting call to review new unique brands, an opportunity unique to the Americas and exclusive to CPNA. The live auditions will be open to pre-screened and pre-registered exhibitors who are invited to prepare and deliver a five-minute presentation onsite; each presentation will be video-recorded. Beauty executives from the three shopping networks will be looking for that unique combination of amazing product concepts, outstanding quality and great on-air delivery of message from personalities who can connect with their viewers. The search is open only to exhibitors and each brand will get only one opportunity to audition. In previous years, many brands were picked up for on-air presentation.

The beauty brands that are chosen from the auditions will qualify to pursue the process of getting their brand on-air. They may be offered the opportunity to work with the teams at HSN, QVC and/or EVINE and will learn about what it takes to work with these home shopping giants and to possibly debut on television.

We are thrilled to be part of the TV Shopping Auditions again this year,” said Teresa Harris, Director of Beauty at EVINE Live. “It’s exciting to discover new talent and unique products and technologies. I’m always on the search for emerging beauty that is relevant with a compelling story that our EVINE Live customers will love.”

To qualify for an audition slot, interested exhibitors must submitt an application to the organizers. Exhibitors who have not secured meetings may drop off their product for review; marked bins will be located inside the TV Shopping Audition Area and open throughout show hours. TV Shopping Auditions will be held inside Cosmetics & Personal Care, space #27243.

We are excited to bring back our TV shopping auditions program as it has proven successful for exhibitors who have gone on to make their TV debuts,” said Daniela Ciocan, Marketing Director at CPNA. “It also reinforces our commitment to continuously provide innovative and forward-thinking opportunities for CPNA participants.”

This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 950 exhibitors. In addition to its renowned show pavilions and heavy schedule of industry-relevant conferences, CPNA is set to debut multiple new programs on the forefront of innovation, as well as strategic partnerships with social media leaders that will increase awareness of the exhibiting brands among beauty’s top online influencers.

For more information about Cosmoprof North America or to register for this year’s event, visit www.cosmoprofnorthamerica.com


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!