21 May 2022

Color Strengthening Technology allows Clients to Maintain Healthy, Shiny Hair at Home

Color-treated hair is compromised from its natural state. As a result, it becomes damaged more quickly than virgin hair, often losing the original vibrancy of the color created in the salon.

To combat color loss and damage, ColorpHlex has launched its Home Care Kit as a way for hairdressers to provide their clients with products that help maintain salon results at home. The kit consists of a shampoo, conditioner and leave-in treatment & detangler, all of which contain the ColorStrong™ Complex, a naturally derived vegetable protein molecule that helps reduce damage and breakage.

ColorpHlex’s color strengthening technology bonds to the hair and polymerizes inside the hair, correcting damage during the coloring and bleaching process as it occurs. This preserves the structural integrity of the hair, sustaining or increasing the strength of the hair and improving its appearance. As a result of the newfound resilience and integrity of the hair, the color wears better and lasts longer.

ColorpHlex produces results in color-treated hair that rivals the strength and resiliency of virgin hair. And even though the ColorStrong molecule is amazingly strong and effective, it’s still derived from a natural vegetable protein combined with a polymer and not totally indestructible,” explained Kevin Wachs, ColorpHlex CEO. “So it’s important to protect the hair with our Home Care Kit to maintain the beautiful results and vibrant color achieved in the salon.”

Gentle enough to be used daily, ColorpHlex Shampoo, moisturizing conditioner and leave-in treatment & detangler all contain the ColorStrong Complex technology that helps naturally reconstruct hair while sunflower seed extract protects against UV damage and fading to help keep hair’s vibrant color and silky texture between color treatments. Massage the shampoo into wet hair and rinse thoroughly before applying a small amount of conditioner. Work through and rinse. The leave-In works through tangles and knots, adding shine and improving the overall hair health. Spray evenly on clean, towel-dried hair. Comb through and style as usual.

Available in a convenient package, the ColorpHlex Home Care Kit includes the 4 oz bottle of shampoo, the 4 oz bottle of conditioner and the 2 oz spray bottle of leave-in treatment and detangler. The suggested salon price is $15 and the suggested retail price is $30.

For more information, please visit www.colorphlex.com or call 855.PHLEX.IT


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