2 October 2022

Introducing Schwarzkopf Professional IGORA ROYAL High Power Browns

With IGORA ROYAL High Power Browns brunettes mean business! Created exclusively for the naturally pigmented who want to give their color new life and tap into the most talked about trends, IGORA ROYAL High Power Browns lifts and tones in one step, achieving white hair coverage and the ultimate in high-definition and long-lasting color.

Brunettes will no longer be in a committed relationship with their natural hair color: IGORA ROYAL High Power Browns is a comprehensive color range specifically designed for dark natural bases. “IGORA ROYAL High Power Browns allows me to give my Latin and Mediterranean clientele the gorgeous rich browns they want without pre-lightening. Its incredible control and fabulous rich browns made easy. Using IGORA ROYAL High Power Browns has changed my life,” says Schwarzkopf Professional Brand Ambassador Artist Team Member Jorge Buccio.

Most importantly, “IGORA ROYAL High Power Browns helps achieve lighter browns in a safe and controlled space,” remarks Schwarzkopf Professional Brand Ambassador Amber Dawn. Its High Definition Powerlift Technology combines significant lifting power with high definition fashion pigments to impart a strong tonal direction in one simple step. Instilled with a high oil content to deliver the best of care, IGORA ROYAL High Power Browns lightens dark bases 1-5 up to four levels with 70% white hair coverage. Incredibly versatile these eight brown variations, ranging from ash and gold to red and violet hues, include:

B-2 = Cool, smoky brown tone direction
B-3 = Matte to neutral brown tone
B-4 = Beige tone direction
B-6 = Rich intense chocolate tone
B-8 = Chocolate base with a hue of deep red
• B-9 = Chocolate tone with a complementary, slight violet direction
B-33 = Beautiful brown with a intense petrol direction
BB (Brown Booster) = special lifting booster for darker bases or very thick hair

IGORA ROYAL High Power Browns will not only save service time but also develop loyalty with its 100% reliable, true to swatch shades. To coincide with the launch, Schwarzkopf Professional created these three sought-after trend services to help differentiate fashion brown services and build brunette business:

  1. Brown Reflection: A subtle three dimensional effect with red and violet reflections on a
  2. chocolate brown base
  3. Brown Ombré: A beautiful chocolate tone melting into warm honey reflections
  4. Cool Brown: Stunning matte chocolate with a breeze of petrol

The color collection can also be used for full color application, re-growth, highlights, balayage and hidden colors. IGORA ROYAL High Power Browns services are available at Schwarzkopf Professional partner salons starting May 2015.

For more information, please visit www.schwarzkopfprofessional.com



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