25 June 2021

Video Alert! Watch Joico’s Paul Norton transforming 3 Hot Looks with #HairShake

You’ve been hearing and reading about Hair Shake, Joico’s revolutionary new styling wonder that’s got everyone from beauty editors to celebrity stylists buzzing…

…but now you can watch the magic in action, thanks to Joico’s newly-released video with superstar stylist, Paul Norton, who refers to Hair Shake as his “new favorite secret weapon.” Watch this radically cool texturizer in action, as Paul transforms 3 hot looks – voluminous curls, a guy’s cool coif, and even braids into waves in seconds. The secret to the flash-dry formula? A unique ball bearing (not kidding—you can hear it shake, rattle, and roll right inside the can) that serves up an explosion of lush, cashmere-like texture, volume, and drama with a single shot.

Get a front row seat to Paul’s brilliance, as he sprays it, plays with it, and shakes things up right before your very eyes!

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