Dubai International Convention and Exhibition Centre hosts Beautyworld Middle East from May, 26-28 2015, as fragrance and beauty-care manufacturers from across the region converge to build new business opportunities.
Significant fragrance exhibitors include the show’s Gold Sponsor, Luzi Fragrance Compounds from Switzerland, Natur Milano from Italy, La Factory from France, Sollas Holland from the Netherlands, Iberchem from Spain, and UAE companies Emper Perfumes & Cosmetics, Lattafa Perfume Industry, and Siafa Perfumes and Cosmetics. With Fragrance accounting for 19.6% of the Middle East and Africa’s beauty and wellness market in 2014, the Middle East is establishing itself as a global hub of trendsetting perfume creations, as its legendary penchant for fine fragrances and exotic products leads international perfumers to set up base in the region to better interact with their favoured customers.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “With the Middle East continuing to gain in stature as one of the world’s leading beauty and wellness markets, leading international manufacturers and suppliers are paying more attention to accommodating regional preferences and requirements. By establishing a physical presence in the region, these companies get a head start in building fruitful relationships with influential regional buyers.”
The Middle East’s growing stature as a key market was one of the core reasons behind the decision of Eurofragance, a Spanish company dedicated to the design and production of fragrances, to set up an AED 10 million Creative Centre in Dubai. Eurofragance will promote the launch of its 10,000 sq ft facility at the upcoming edition of Beautyworld Middle East, the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing. Set to open in August 2015, the new Creative Centre will include alaboratory, creative zone, evaluation cabins and offices and will be staffed with more than 16 people working to establish the base of new fragrances that encapsulate the essence of the region.
“Our world-class facility will help us forge closer relationships with our customers in the Middle East and enable us to better understand local tastes and trends,” said Sheikh Zaman, Country Manager of Eurofragance. “The Middle East represents between 58-60 per cent volume of our global business, and we see our new R&D facility as a catalyst of positive development in Middle East fragrances.” Another compound fragrance manufacturer, Robertet Group from the French town of Grasse –considered the world’s perfume capital– will be making its Beautyworld Middle East debut this year. The company opened an office in Dubai in 2014, a decision they consider as being crucial to develop their business in the region.
“It has made a big difference since we set up an office here,” said Dominique Bortoloni, General Manager of Robertet Group, Dubai Branch. “We are a family company and a leader in our market. It makes a huge difference to our customers when they know that we are here in the region with a physical presence.”