9 February 2023

Introducing New Hair Shake Liquid-to-Powder Finishing Texturizer by Joico

Joico has done it again! When it’s time to revolutionize the game, leave it to Joico to change the way hair gets “treated.” Introducing Joico’s New Hair Shake – a groundbreaking new texturizer!

But this is not just any texturizer – you’ll know this is like nothing you’ve seen or felt before the second you shake the bottle: that’s when the magical stainless steel ball inside starts turning Joico’s extraordinary new liquid-to-powder texturizer into a micro-fine mist that amplifies hair with a mega-volume, making your hair come to life, like never before, right before your eyes! Hair Shake creates an unbelievable volume that’s a plush finish you can touch as well as see. Spray it – texturize, layer it … volumize, play with it – dramatize with every shake!… Plus get a dose of damage protection in every shot.

Hair Shake is an invisible, light weight, liquid to powder hybrid spray that instantly adds volume, texture and plush thickness to all hair types.  This Multi-tasking “finishing texturizer” goes on DRY hair after the blow-dry, heat set or foundational styling to infuse it with plush texture that transforms your ordinary finish into an enviable, sumptuous, long-lasting style.

How it Works!
Hair Shake’s innovative formula is unlike any other “powder styler” on the market. Hair Shake’s “powder base” is a groundbreaking, virtually invisible combination of:

  1. Malitol – a sugar substitute that blocks humidity
    Bentonite Clay – for oil absorption, texture and grip
    Cosmetic Grade Silica – for absorption and density
    Magnesium Silicate – an odorless powder, for absorption and density

Hair Shake is versatile and can transform virtually all hair types, from providing added sumptuous texture to medium to long wavy or curly hair, to infusing limp hair of any length with plush, long-lasting fullness and density, and creating abundant volume at the root on fine hair, or gaining grip and control on men’s hair and thick short hair – this light-as-a-feather texturizer is everyone’s dream come true.

  • Key Features & Benefits
    – Plush yet airy texture and lift
    – Touchable, moldable, layerable styling grip
    –Dramatic volume and fullness at the roots
    – Invisible, residue-free, grit-free formula dries in a flash
    – Ideal for all hair types, textures and lengths
    – Create endless styling possibilities with a single styler
    – Contains Bio-Advanced Peptide Complex™ Joico’s most powerful hair reconstructive technology known

Joico Celebrity Hairstylist and Spokesperson, Paul Norton who’s created dazzling red-carpet and magazine cover looks for Ashley Greene, Diana Agron, Robin Wright, and Stacy Keibler to name but a few, is a big fan of Joico’s new Hair Shake, and recently used it on his client and break-out star of ‘Jane the Virgin’, Gina Rodriguez. “It’s an amazing texturizer,” says Paul who also declares it his favorite secret weapon. “Hair Shake is the most exciting product to come around in some time… It’s the new standard in texture and volume for haircare in 2015 and beyond.”

Discover the Hair Shake dance… and Win!
Joico and Paul are so excited about Hair Shake that they want to shake things up right from the start. They’ve tapped choreographer Mark Martinez – who’s worked with the likes of Janet Jackson, Michael Jackson, Madonna, Jennifer Lopez, and Paula Abdul to name of few – to create the “Hair Shake” dance! They’ll introduce the fun dance on social media in a sweepstakes via a fun video, and Paul himself will invite people to take part in the sweepstakes by entering a short video showing their own fun, hair-shaking move!

The winner will dance and shake the night away in Las Vegas with a roundtrip 2-night VIP get-away for themselves and two friends! They’ll get ready with a few shakes and sprays of Hair Shake in their hair and spend a fun night-on-the-town! The night will include dinner at a top restaurant, tickets to one of the hottest shows on the strip, and finally, they’ll dance the night away at a trendy club where there’ll surely be some more hair shaking getting done!

The “Hair Shake Dance” Sweepstakes is open to U.S. residents only, and other restrictions will apply so be sure to refer to the rules for full details. Joico’s “Hair Shake Dance” Sweepstakes is set to run from May 1 to June 30, 2015 so stay updated on Joico.com and their social media channels (Joico Facebook page, Instagram @Joico and Twitter @Joico) for more details on how to enter, and all the hair shaking fun!

Joico’s New Hair Shake Liquid-to-Powder Finishing Texturizer (5.1 oz., $17.99 SRP) is the latest hairstyling innovation promoting healthy-looking, beautiful style – available starting May 2015 in salons, nationwide.

For information on this product, where to buy direct, as well as hairstyling tips from Paul Norton and more experts, visit www.joico.com


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