27 September 2022

Redken’s Fashion Collection: 4 New Products Inspired by Guido’s Must-Have Looks

Now, you can recreate Guido’s must-have hairstyles from Spring/Summer 2015 Fashion Week with four new runway-ready products in Redken’s first Fashion Collection!

These days, people are very aware of what’s going on in fashion. Everyone has a front row seat. They want to know how to create the looks, and they need products to help them achieve that,” says Guido, Redken Global Styling Director. “The great thing about fashion and beauty now is there’s no right and wrong. You make your own rules. Redken products help you achieve the look you want.”

From New York to Paris, Guido creates the most coveted runway hairstyles for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more. Whether you’re after a voluminous style, a bold braid or metallic effects, Redken is bringing you the products you need to achieve these runway-ready looks. Each product features three looks created by Guido with step-by-steps that salon clients can follow to recreate the styles at home.

Product Line-Up!

A gel that magically transforms into the most dramatic volumizing mousse for high-fashion fullness, oversized volume and lasting hold. “With Stay High 18, you get the hold of a gel and the airiness of a mousse. Whether you want a little bit of root lift or a full head of volume, this is your go-to product,” says Guido.
How to use: Emulsify Stay High 18 high-hold gel to mousse in your hands until it transforms into a rich mousse. Apply section by section to damp hair, focusing on the roots. Comb through to distribute evenly, then blow-dry and style as desired.

A touchable texturizing formula gives high-hold gel a fashion twist with a sleek or textured finish. “With short cuts, you need to create a personality, whether it’s romantic or rock ‘n’ roll. Short Sculpt 19 touchable texturizing gel gives you hold and sheen, and enhances short hair with life and dimension,” says Guido.
How to use: Apply a small amount of Short Sculpt 19 touchable texturizing gel evenly throughout hair. Blow-dry and style as desired. To enhance texture and definition, apply another small amount of product.

The ultimate braiding product that defines braids and twists, adds grip for easy braiding and helps braids last longer. “Braids are a runway staple, but so often they slip or don’t hold well. Braid Aid 03 fixes that and allows you to achieve any type of braid or twist,” says Guido.
How to use: Emulsify in your hands and work 3 – 5 pumps of Braid Aid 03 braid defining lotion through the mid-lengths and ends. Braid or twist as desired, securing with an elastic. Reapply throughout the day as needed.

For runway-ready silver and gold effects, this pomade is ideal for sleek styles and achieves a high-fashion metallic shimmer. “When I’m working backstage, I think of hair as a material that can be reinvented. With Metal Fix 08, I can add a flash of gold or silver for a fashion-forward feeling,” says Guido.
How to use: Use your index finger to paint on Metal Fix 08 metallic liquid pomade in short, quick strokes. To build intensity, allow each layer to dry, and then reapply. Tip: use a small color brush to create a metallic design.

For more information, please visit www.redken.com


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