6 October 2022

Color of the Month: Instamatic by Color Touch

Low commitment hair color that keeps clients fresh and fashionable: Instamatic by Color Touch is a new wave of on-trend shades to add a soft muted color to hair.

Filter beyond Instagram and choose a hair color that gets clients more likes than their last #tbt post. Temporary, fashion forward hair color is one of the most talked about trends on the runways and red carpets; from bold, bright beginnings evolving into soft, muted tones. Wella Professionals predicted this trend journey and has launched a demi-permanent color range to satisfy style-savvy clients. The NEW Instamatic by Color Touch is Wella Professionals latest in-salon fashion color – providing the epitome of trend-led results that are temporary and gentle, allowing your clients to experiment with their look.

The Instamatic by Color Touch Matte Gloss Service uses the six new Instamatic shades to achieve a diffused color finish with muted shine and guarantees the perfect professional results for your clients.

Wella Professionals predicts a transition from bright statement shades to softer, more muted tones and the new in-salon Matte Gloss Service, using Instamatic Shades for a diffused color finish, ensures clients can achieve the on trend look with the added bonus of a guaranteed professional result. You’ll be able to offer client’s a personal Instamatic color service and tailor it to their individual needs. The temporary color appeal means clients will be invited to experiment with their style on a regular basis.

FILTERED FINISHED COLOR                        
Instamatic shades provide an on-trend, color effect straight from the salon to the street. Clients will be able to choose from a fresh new variety of temporary colors that will leave them with a professional result. Changing your client’s hair color is as easy as helping them choose an Instagram filter, with the choice of six NEW soft pastel shades: 

  1. Clear Dust for a subtle gloss finish
    Pink Dream for a pastel feminine blush
    Muted Mauve for a hint of violet color
    Jaded Mint for a fresh hue
    Ocean Storm for a sultry haze
    Smokey Amethyst for a smoldering tonal effect

Jennifer J., Wella Professionals Celebrity Color Ambassador, commented, “I’ve seen an ongoing trend of celebrities exploring with hair color which has trickled down to the same want in my salon clients. The Instamatic palette is a collection of subtle, soft, muted tones and the Matte Gloss services allows for endless creative possibilities.”

Instamatic by Color Touch contains a new combination of color molecules, as well as a gentle, low ammonia formula with Light2Color Complex Technology, infused with keratin and natural waxes to smoothen and flatten the hair structure and cuticles for brilliant shiny colors in all lights. The mixture of color molecules with the low ammonia and chosen development time results in a dusty and muted, diffused color finish. Different finish effects can be achieved depending on original hair color as shades are more expressive on pre-lightened hair as well as the length of time left on the hair can increase color intensity, bringing new possibilities for color corrections.

The Wella Professionals Instamatic by Color Touch, Matte Gloss service allows client’s to experiment with their creativity and try something new on a temporary basis. The service is quick, easy and guaranteed to delight your fashion conscious clients, ensuring the return again and again to refresh their hair color and remain at the forefront of trends.

For more information, please visit www.wellausa.com



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!