Platinum blondes and silver foxes, rejoice, because Joico’s got you covered! Your haircolor regimen just went from high-maintenance to #instacool!
Staying true to your hue is now easier than ever thanks to New Color Balance Purple Shampoo and Conditioner, Joico’s glacial, yellow-mellowing duo, specially formulated to keep brassiness from diminishing blonde and gray hair’s cool factor.
With a perfect dose of tone-correcting purple pigments and our color-protecting Multi-Spectrum Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.
Key Features & Benefits
- • Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair
- • Tone-correcting pigments attach to the hair fibers + stay attached through multiple shampoos
- • Multi-Spectrum Defense Complex helps protect color against fading
• Bio-Advanced Peptide Complex delivers root-to-tip repair + protection for healthier hair with every use
• Boosts shine + reduces frizz
New Joico Color Balance Purple shampoo and conditioner (10.1 oz., Shampoo $15.99 SRP and Conditioner $17.99 SRP) are the latest additions to the Joico color-care family, promoting healthy and longer lasting haircolor.
For information on this product, where to buy, and haircare tips from the experts, visit www.joico.com