4 December 2021

Time to Kick Brass with Joico’s New Color Balance Purple!

Platinum blondes and silver foxes, rejoice, because Joico’s got you covered! Your haircolor regimen just went from high-maintenance to #instacool!

Staying true to your hue is now easier than ever thanks to New Color Balance Purple Shampoo and Conditioner, Joico’s glacial, yellow-mellowing duo, specially formulated to keep brassiness from diminishing blonde and gray hair’s cool factor.

With a perfect dose of tone-correcting purple pigments and our color-protecting Multi-Spectrum Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.

Key Features & Benefits

  1. • Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair
  2. • Tone-correcting pigments attach to the hair fibers + stay attached through multiple shampoos
  3. • Multi-Spectrum Defense Complex helps protect color against fading
    • Bio-Advanced Peptide Complex delivers root-to-tip repair + protection for healthier hair with every use
    • Boosts shine + reduces frizz

New Joico Color Balance Purple shampoo and conditioner (10.1 oz., Shampoo $15.99 SRP and Conditioner $17.99 SRP) are the latest additions to the Joico color-care family, promoting healthy and longer lasting haircolor.

For information on this product, where to buy, and haircare tips from the experts, visit www.joico.com

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