Farouk Systems Inc. made a stacked appearance at this year’s International Beauty Show held March 8-10, at the Jacob K. Javits Convention Center in New York.
IBS marks one of the beauty industries longest running, professional-only events, drawing in almost 63,000 salon owners and beauty professionals, whom all come out to see what the most up and coming beauty and hair trends are.
Brand new CHI Haircare lines took the spotlight this year as well as the Kardashian Beauty Collection, which made its premiere entrance to packed audiences.
Top-notch workshops and on stage direction was presented by Farouk Artists who dominated the stage with their stellar displays of talent, phenomenal artistry and captivating skillfulness. To help spotlight creativity and expert color mastery, presenters and new color team creative artists Danielle Regazzi and Shawnee Heltsley provided innovative color education with “modern ombré techniques.” To demonstrate, they utilized CHI Chromashine Pastel Color and CHI Infra colors, while the Miss Universe line by CHI was used to finalize these works of art.
Additionally, Style and Color Specialist and recently appointed Global Board member – Anna Cantu, dazzled attending audiences with the launch of the Kardashian Beauty Haircare line. She presented, stunning-elaborate updo’s, integrating Kardashian Beauty products: Black Seed Dry Oil, Take 2 Dry Shampoo and the Pure Glitz Hairspray. Stage demonstrations continued withtexture specialist David Bechet who presented the CHI Enviro Smoothing Treatment System and illustrated it’s advancement in helping hair professionals to provide healthy, smoothing options.
Lastly, Global Board Salon Motivational Specialist Joe Anthony Pena took center stage and shared key elements for salon and career success as well as exhibited progressive cutting techniques. He presented the CHI Touch 2, CHI Escape and the DURA CHI Hairstyling Iron to help round out the styling.
IBS attendees were invited to experience more exciting displays and future hair artistry entertainment with collaborative education when they join Farouk Systems at the 2015 Cancun Conference which celebrates 50 years of Farouk hairstyling and innovation.