Beth Carson was named President of Allvus LLC dba Sam Villa Company. Carson, a co-founder of the Sam Villa Company was previously SVP of Business Development. Kurt Garehime, also an original founding member of Allvus, becomes President of Sam Villa’s HairShow.
Carson has over 30 years of executive experience in brand marketing and business development for a diverse number of industries. As a founding member and Senior VP of Business Development for the Sam Villa Company, she has been responsible for several key areas of the company’s growth, including the development of the Sam Villa brand relationship with Redken and the business alliance with the company’s primary professional distribution partner, SalonCentric. In addition, Carson has been responsible for overseeing the company’s product development, quality assurance and packaging design for Sam Villa branded shears and other styling tools and accessories. In her new role, Carson will take on additional corporate responsibilities including managing the company’s rapid sales growth in current markets, strategic channel development, new product introductions, and brand awareness.
“The appointment of Beth Carson to the role of President along with Kurt Garehime’s new role as President of Sam Villa’s HairShow provides a strategic alignment of both the professional and retail service sectors and positions the company and the Sam Villa brand for rapid growth and expansion,” states Sam Robinson, Chief Value Officer (CEO).”
In 2014 Sam Villa’s HairShow Blowout Bar opened the first ever location with LOOK Style Society at Town Square Las Vegas. In his new role, Garehime will capitalize upon the emerging blowout service category within the beauty industry by leveraging the growing popularity of the Sam Villa brand and increasing its awareness in the consumer market. The expansion into the consumer market is built on the success of the solid reputation as a top professional brand. While serving as president for the company for seven years, Garehime was responsible for the company’s highly successful website and social media development and served as executive producer for Sam Villa’s innovative video and digital education initiatives. He was also responsible for the launch of the brand to consumers through samvilla.com and Sam Villa’s HairShow Blowout Bar. The company received a Behind the Chair Stylist Choice Award for Favorite New Company honor in 2014.
“I’m excited about the potential for realizing my dream to deliver more education to professional stylists along with the best quality styling tools that offer value and are relatable to both the professional market and our growing consumer audience,” says Sam Villa, Chairman and Chief Creative Officer of the company.