16 June 2024

Truss Cosmetics launches professional brands in North America

Truss Cosmetics, one of Brazil’s largest professional beauty manufacturer’s is determined to shake up the U.S. professional market!

The luxurious full-service salon brands have recently launched stateside with their results-driven formulas that combine the latest cutting-edge technology with organic ingredients that deliver visible results from the first use. As part of their focus and strategy on developing their presence in this market, the company has also opened a U.S. headquarters in Boca Raton, Florida.

Targeting professional beauty salons, owners, managers and stylists, Truss provides a full-service portfolio of results-driven products focused on superior performance for professionals and their clients alike. 

Truss Miracle Workstation is the first brand the company is launching and is a favorite among professionals in South America. The line repairs damaged hair from the first application and, associated with Truss’ Glow System, it promotes intense shine with a luminous 3D effect. The line is rich in Vitamins A, B, B1, B2, C, E and K, Omegas 3 and 6, Lipids, Proteins and Antioxidants.

This range includes Fast Repair trio – a revolution in in-salon conditioning services that only takes 5 minutes! Clients love the long-lasting shine, condition and manageability this service provides. In addition, the launch will include Truss Miracle Shampoo and Conditioner, as well as their at-home treatment Miracle Kit Box, with formulas that are made with genuine Brazilian emeralds! 

The formulas include a rare blend of Miracle Oils that restore and repair the condition of damaged hair. In addition, products contain the beneficial water from the Guarani Aquifer located in Brazil – a vast subterranean aquifer and the largest clean water reservoir in the world. 

Truss products deliver unique results thanks to their proprietary Glow System – an “intelligent technology” with Microsphere Emeralds that imparts a glossy 3D shine effect to hair while nourishing and protects all types of hair, including color-treated hair and chemically-treated strands.

In addition to the above, the full-service range includes a complete line of hair care and styling products, as well as permanent and temporary smoothing/straightening products.

Truss was developed in compliance with ISO 9001:2008 international quality standards. This certification attests to the quality of the company’s products, as well as its commitment to innovative formulas that deliver outstanding, real results catering to every client’s needs.

After building a successful track record in 10 countries, we are excited to enter this dynamic marketplace,” says Truss Cosmetics CEO and Founder, Manuella Bossa. “We pride ourselves in offering superior products, service, training and technology to our salon and distributor partners.”

As part of the U.S. launch, Truss will engage the professional hair and stylist community through targeted trade advertising, public relations and participation in key trade shows including IBS New York, ABS Chicago, Premiere Orlando and Cosmoprof Las Vegas.

We always felt like we were missing an exclusive Truss branch on American soil, a key market for any company,” said Bossa. “For years we’ve prepared intricately – working on product designs, doing research, developing unique formulas– so that we could compete in the global market. We are thrilled to finally embark on this journey and we are committed to revolutionizing the industry.”

For more information on Truss Cosmetics, call 1-844-TRUSS11 or visit www.trusscosmetics.com


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