Hair as the ultimate accessory, taking inspiration from how sneakers can enhance a whole outfit but also give it a laid back and cool contrast that can otherwise be hard to achieve.
Lines, details and color variations. Softer parts meet harder, more graphic lines. Colors are nude, neutral tones with splashes of chromatic effects.
Hair and ideas: Christian Backman, Anna Källsen Samuelsson, Marlene Nilsson and Peter Hägelstam from the Björn Axén Artistic Team
Photo: Leonard Gren
Makeup: Jenny Karlsson, Björn Axén
Styling: Gorjan Lauseger
Film team: Cloud Production
Models: Amanda/GMS (Synk), Clara/no agency, Elsa/Nouveau, Johanna/GMS (Synk), Anna/Zap, Oscar/Nouveau, Oskari/Nisch