28 January 2022

Farouk Systems and CHI Haircare shine on Project Runway All-Stars!

Project Runway All-Stars crowned Season Ten Winner Dmitry Sholokhov – Winning Designer’s second successful Win and New CHI Haircare Sponsor!

Farouk Systems Inc. celebrates Dmitry Sholokhov’s spectacular win for Project Runway All-Stars for season ten. This marks his second successful win during his participation with the Project Runway Empire that includes host Alyssa Milano and judges Isaac Mizrahi and Georgina Chapman. His extraordinary win came from his impressive eight-piece collection, which was created in only four days’ time – prior to the finale. His masterful designs helped him to beat out fellow finalists Helen Castillo and Sonjia Williams with guidance from mentor Zanna Roberts Rassi.

During this season, Farouk Shami, founder and chairman of Farouk Systems, as well as Lisa Marie Garcia, VP of Shows and Education, made guest appearances in the CHI® Haircare Salon assisting with consultations. Celebrity Hairstylist Linh Nguyen on behalf of CHI® also helped to create the hairstyles for each episode using CHI® and BioSilk® products.

Dmitry Sholokhov will now reign as a featured designer for a 2015 CHI ad campaign. He will also be a notable and special guest when he will attend the Farouk Systems Inc. 2015 International Cancun Conference in Cancun, Mexico. Also for his win, he will receive a bevy of Farouk Systems Haircare products and will be supported by CHI artist with future runway shows exhibiting his impressive designs.

According to Farouk Shami, “Farouk Systems is proud to have sponsored Project Runway All Stars. Our CHI® Haircare Salon combined the talents and artistry of both hair and fashion showing true team work. We congratulate Dmitry Sholokhov as this seasons’ winner and look forward to working with him.”



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!