8 December 2021

Ruth Roche joins the Beauty Underground Artistic Team

We are photographers, hairdressers, makeup artists, fashion stylists and models that create illicit spontaneous fashion and fearless beauty. We refuse to be controlled by anything but our desire to take dramatic, provocative, and beautiful pictures,” explains Charlie Price Founder of Beauty Underground and head of the Beauty Underground Artistic Team…

…and that’s exactly what attracted Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, to join his team during fashion week.

We’re so excited to have Ruth on the team, it establishes our credibility and will help increase awareness for the team and what we stand for,” adds Price.

This is a wildly talented group of people that inspire me…they’re rebels, my inner rebel is excited to come out and play,” says Roche.

The Beauty Underground Artistic Team is comprised of people who want to collaborate with others in the name of art and inspiration, there are no advertisers/sponsors and it’s non-product specific, so members can truly let their rebel out and about. “It’s an avenue for creativity… without a specific brand to represent, we can go wild, which feels so good!” adds Price. The only guidelines are committing to working one project and one event a year with the team.

During New York Fashion Week, The Beauty Underground Team, consisting of Shareena Reardon/Aveda; Jill Leitz/Redken; Nekisa Addis/Sebastian & Oribe; Lisa Vann/Aveda and Katie Nielsen/Scruples, did Costello Tagliapietra and then Roche joined in for Jay Godfrey, both were at Lincoln Center.

It’s so important for hairdressers to continue to be inspired to foster their creativity, it not only fuels their artistry, it keeps them sharp, focused and connected,” adds Roche.

For more information about The Beauty Underground, please click here: www.beautyundergroundmag.com

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