26 May 2022

Forbes names Joico’s Flip Turn as one of 2014’s Most Innovative Beauty Products

Forbes lists Joico’s Flip Turn Volumizing Finishing Spray as one of 2014’s Most Innovative Beauty Products. You will be flipping over Joico’s latest innovative hairspray – literally! Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn.

Even the skinniest, flattest strands don’t stand a chance against NEW Flip Turn volumizing finishing spray, which sprays from every angle —even upside down!— to inject styles with head-turning, bodacious volume that lasts from that early morning meeting to your turn-in night cap.

Showcasing a sleek, new sexy design, graduating from Joico’s recognizable steel gray to a reflective, jet black, the spray can also features a unique actuator on the can with technology that allows for spraying in any direction, for full 360 degree mobility. The 10+ ultra-hold is just what you need for that extra volume requested on set and in the salon for the flawless finish, and perfect for your at-home user who needs to flip their hair over and get to that difficult-to-get-to hair. Flip Turn supercharges even the most thin, lifeless hair, and with Joico’s super technology, AquaLastik® and the level 10+ hold, it locks in volume, texture and shine while shutting out even the worst humidity.

Features & Benefits

  1. · Unique actuator allows for 360 degree, all-around spray-ability
  2. · Delivers extreme volume for ultimate styling the way you want it
  3. · Fast-dry, non-sticky level 10+ ultra hold
  4. · Humidity resistant up to 3 days
  5. · Firm, yet touchable finish
  6. · AquaLastik® for flexible hold and heat protection
  7. · Bio-Advanced Peptide Complex™ for strength and luminous shine

For information on this product, where to get it, and styling tips from the experts, visit www.joico.com



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