24 March 2023

Stay True to your Hue: New Color Balance Blue by Joico

Introducing Joico’s New Color Balance Blue shampoo and conditioner. Now you can kick that brass and stay true to your hue with this shampoo and conditioner that instantly neutralizes unwanted brassiness.

Dark-haired beauties, fear lightening no more! Meet new Color Balance Blue shampoo and conditioner, Joico’s true-blue brass-banishers specially formulated to keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of “orange.”

Thanks to a perfect dose of tone-correcting blue pigments and Joico’s color-protecting Multi-Spectrum Defense Complex™, Color Balance Blue instantly neutralizes those unsightly brassy/orange tones, while preserving 89% of haircolor for up to 18 washes (or 6 to 8 weeks) when using Color Balance Blue shampoo and conditioner together as directed. Celebrity hairstylist, Paul Norton recently recommended using it to his client, ‘Jane the Virgin’ star, Gina Rodriguez after they worked together to create her hairstyle for the 2015 Golden Globe Awards where she snatched the award for “Best Actress in a TV Series, Musical or Comedy.” It’s perfect to take away unwanted warmth from highlights that are starting to get that undesirable orange tone.

Key Features & Benefits

  1. Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair
  2. Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks) when both Color Balance Blue shampoo and conditioner are used
  3. Tone-correcting pigments bond to the hair fibers (not your shower tiles!) + stay attached through regular shampooing
  4. • Multi-Spectrum Defense Complex helps protect color against fading
  5. • Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use
  6. Boosts shine + reduces frizz


Joico Celebrity Colorist and Spokesperson, Denis de Souza of the Andy Lecompte Salon in West Hollywood and Joico’s curator of his sought-after Sombré technique, who’s created dazzling haircolor for celebrity clients like Mila Kunis, Lucy Hale, Jamie Chung, Olivia Wild, Jenna Dewan-Tatum and Kate Mara – to name just a few – is a big fan, and had this to say about it: “Blondes aren’t the only ones who play with their hair color. Brunettes can be just as shifty, which means their luscious brown tones can take a beating from frequent shade shifting too. I’m so happy that Joico’s got a rescue designed specifically for deep brunette hair: New Color Balance Blue Shampoo and Conditioner helps preserve color against fading, and eliminates those unwanted warm, brassy, reddish tones that can creep up on your clients as the weeks go by. It’s the perfect product to recommend to your clients to keep them richly-brunette between color services.”

Joico’s NEW Color Balance Blue shampoo and conditioner regimen (10.1 oz., Shampoo $15.99 SRP and Conditioner $17.99 SRP) is the latest addition to the Joico color-care family, promoting healthy and longer lasting haircolor – available starting March 2015 in salons, nationwide.

For information on this product, where to buy, and haircare tips from the experts, visit www.joico.com


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