28 May 2022

Industry News! Unilever and Naterra International partner for TIGI Cosmetics

TIGI, a professional salon brand owned by Unilever, and Naterra International, Inc. jointly announce that they have entered into a global licensing agreement to produce, market and distribute TIGI Cosmetics.

Naterra and TIGI will collaborate on the development, design and distribution of the award winning cosmetics line. The partnership will combine Naterra’s expertise in product innovation and distribution with TIGI’s global brand awareness, strength in styling, innovation, and salon education.

Naterra CEO Jin Song, says, “We’re excited to partner with Unilever and TIGI Haircare to elevate the status of the iconic brand’s professional cosmetics line amongst fashion leaders, trend setters, and professional artists. With TIGI’s impressive history in the beauty realm, and Naterra’s innovation and distribution capabilities, we hope to blaze the trail of fashion-forward makeup artistry. Partnering with TIGI fits perfectly with the Naterra DNA: We believe in high quality products, innovative solutions, and that it’s not just about creating your beauty, but revealing and re-inventing it, everyday.”

TIGI Worldwide President Tom Monaghan commented, “Partnering with Naterrra brings an expertise that allows TIGI Cosmetics to move forward with integrity and creativity. We look forward to its future success.”

TIGI’s Founder and International Creative Director, Anthony Mascolo added, “TIGI Cosmetics has always given creative synergy, inspiring makeup looks for our imagery and a vital asset to creating the ‘total lifestyle’ look. We are excited to see where the brand goes next.”

About Naterra
Based in Coppell, Texas, just outside of Dallas, Naterra International is housed with a new, one of a kind cosmetic manufacturing plant with state of the art capabilities. The 320,000 square foot landmark manufacturing, distribution and research facility adheres to the strictest of quality control measures to provide custom formulations of innovative goods.

Priding itself on research and innovation, Naterra stays ahead of the marketplace trends to consistently produce the latest and greatest products. Naterra is home to household name brands like Tree Hut, Baby Magic, Aqua Spa, and more.

For additional information on Naterra International, please visit www.naterra.us

About TIGI® Cosmetics
TIGI® Cosmetics, as a part of the TIGI® family, is a well-established and recognized beauty brand and a leader among the professional cosmetics industry. After a brand re-launch in 2012, TIGI Cosmetics solidified itself as a credible brand with expertise in the beauty realm. It has won the coveted Behind the Chair Stylist’s Choice award for “Favorite Professional Make Up Company” for ten successive years.

With a substantial trade presence and creative brand elements, TIGI Cosmetics has proven to be an iconic salon staple.

For additional information on TIGI Cosmetics, please visit www.tigi-cosmetics.com.


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