27 May 2022

Redken introduces Revolutionary New Extreme Length Primer and Sealer

Redken’s award-winning Extreme haircare line is the perfect range to repair, strengthening and prevent damage for all types of hair, and now, it can help your clients achieve their hair’s full length potential!

Whether your clients want to grow out their bobs or are struggling to achieve longer strands due to chemical or mechanical damage, Extreme is the solution for nearly all of your clients’ needs. An extension to the existing Extreme haircare line, New Extreme Length Primer and Length Sealer, with Biotin, builds strength from root to tip and targets split ends, creating healthy hair that can grow three to six inches in one year. The two new products are Redken’s first professional lengthening solution to help your hair grow to #Extreme Lengths.

Damaged hair cannot continue to grow because of breaking points, which are a result of breakage or split ends caused by chemical, mechanical or thermal damage,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler Salons in NYC. “Healthy hair is key to adding length. Redken’s new Extreme Length Primer and Sealer are go-to products for anyone trying to grow their hair longer and stronger.”

Featuring Redken’s Protein Chain Complex with Biotin, the Extreme Length Primer rinse-off treatment provides weightless conditioning and builds strength from root to tip, while the Extreme Length Sealer leave-in split-end treatment helps prevent damage and breakage. Its exclusive built-in brush allows for easy application and instantly reduces the appearance split ends.

With a fresh look and two new products, the award-winning Redken Extreme haircare line features the same great Interlock Protein Network to restore internal strength, rebuild surface protection and help prevent breakage. Offer your clients the ultimate lengthening treatment at the backbar with Redken Chemistry Extreme Shot Phase for distressed hair, which provides a concentrated dose of protein that fortifies chemically distressed hair and helps reinforce the internal fiber.

Now, new tests show that Redken’s #1 treatment, Extreme Anti-Snap leave-in treatment, offers 5-in-1 damage protection power against chemical damage, thermal damage from styling tools, mechanical damage, surface damage and breakage. When used as a system with Extreme Shampoo, Conditioner and Anti-Snap, breakage is reduced by 75%, leaving hair stronger and more beautiful than ever before. Studies also show that hair is 96% stronger after only three applications of Extreme Strength Builder Plus.



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