5 March 2024

Exciting New Additions to the V76 Leadership Team

Luxury Brand Partners is pleased to announce that grooming industry pioneer David Petersen has joined the company as the General Manager of men’s grooming line V76 by Vaughn. Petersen will be working alongside Reuben Carranza, who was recently named President of V76 by Vaughn.

Petersen, a licensed cosmetologist, is the co-founder of Rudy’s Barbershop, which opened its first location in Seattle’s Capitol Hill neighborhood in 1992 and now has nearly 20 locations in Seattle, Portland, Los Angeles and New York City. When it launched, Rudy’s was a game-changer in male-focused salons, giving men high-quality services in environments suited to them and helping move along the modern-day barbershop resurgence. Petersen sold Rudy’s in summer 2014.

Vaughn Acord, the established men’s groomer behind V76 whose client list includes Bruce Springsteen, Daniel Day Lewis, Tom Brady and President Bill Clinton, among others, is excited for the brand’s future. “V76 has had a remarkable first year, and I’m eager to work closely with David and Reuben to create even more high-performance products and innovative education for stylists, salons and consumers,” said Acord.

We strive to offer our salons top-quality products and expertise in the quickly growing men’s grooming business,” said Tev Finger, President of Luxury Brand Partners. “With his 20 years of experience in the industry, David will provide us with an insider perspective into the grooming realm and be able to share his wealth of knowledge with our network. Combined with the addition of seasoned executive Reuben as the brand’s president, I look forward to amazing things ahead for V76.”

For his part, Petersen is looking forward to diving back into men’s grooming. “V76 is a great brand that’s become a necessity in salons that service an increasingly more sophisticated male clientele,” said Petersen, who is based in Luxury Brand Partners’ Miami headquarters. “I hope that my 25 years of experience will help take V76 to the next level in barbering and men’s grooming.”

V76 by Vaughn celebrates the tradition of grooming with an American sensibility. The collection offers must-have classics updated for the modern man – and does so with an effortless, uncomplicated approach. The V76 by Vaughn collection focuses on the whole man, including hair, shave, face and body. All of the V76 by Vaughn products are sulfate-free, paraben-free, petroleum-free, mineral oil-free, gluten-free, cruelty-free and vegan/vegetarian.


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