25 April 2024

Blo Blow Dry Bar crosses the Atlantic!

North America’s original blow dry bar brings flawless tresses to London as Gwyneth Paltrow and David Babaii announce theopening of the first Blo Blow Dry Bar to be located in the UK!

Ari Yakobson, Blo Blow Dry Bar CEO, along with Academy Award winning actress Gwyneth Paltrow and hairstylist to the stars, David Babaii are proud to welcome Irina Squire to their franchise family. Her London location is now fully operational in the world famous Covent Garden in the heart of London’s West End.

A delighted Irina commented: “Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo outs. I could not be more excited!”  With her experience working with top beauty brands, advising startup businesses on their marketing strategy and a background in finance through employment with some of the world’s largest banks, Irina is excited about taking her business knowledge, passion for fashion, beauty and style and applying it to Blo.



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!