Keratin Complex, the company that revolutionized the professional beauty industry with its extensive hair smoothing, color and styling collections, created a pop-up hair styling salon at the MTV Music Lodge Portrait Studio at the 2015 Sundance Film Festival.
Top celebrities and influencers stopped by the station on Day 1 of the renowned film festival, to get styled exclusively by Keratin Complex’s top stylists. Using the Keratin Complex Style Therapy collection, celebs were teased, tousled and braided before getting their pictures taken at the studio.
Golden Globe winner, Gina Rodriguez, received bombshell waves, while actress Laurie Holden went for a straight, sleek style. Connie Britton and Margot Robbie, both known for their iconic locks, took the Keratin Complex Style Therapy collection so they could revamp their tresses at home.
Actor, Jack Black, however, loved the Keratin Complex Bling Brush, even posing with the hot pink brush for pictures.
Model and actress, Brooklyn Decker, also swung by the Keratin Complex Pop Up Salon at Sundance on January 26th, prior to an interview where she received some of the great Keratin Complex Style Therapy products and chatted with the stylist.
Photos: Clayton Chase/Getty Images