19 May 2024

Babo Botanicals launches at SalonCentric: Rollout to 50 Stores across the US

Babo Botanicals, created by a former L’Oréal Professional and Redken product developer, goes right back to her professional roots!

Combining her passion for beauty and natural products, Kate Solomon created an all-natural, dairy, soy and gluten free line of professional hair, skin and sun care products for extra sensitive skin, be it babies or adults. Babo Botanicals is rolling out to 50 SalonCentric stores beginning February, 2015.

SalonCentric, headquartered in St. Petersburg, Florida, is the premier distributor of salon professional products. Their network includes 565 stores and they are committed to providing the best brands, best education and business-building support.

This is a very significant expansion for Babo Botanicals which is experiencing a rapid growth in salons, spas, apothecaries and natural specialty stores. Solomon combined her love and passion for natural products with her professional hair care experience. Prior to L’Oréal’s Professional Products division, she taught bee-keeping in rural Paraguay in the US Peace Corps. “I always made my own soaps and balms out of honey and beeswax growing up. Working with natural ingredients is my great love,” says Solomon.

As a mom, Solomon wanted to create professional quality, safe, smart yet all-natural solutions for the entire family. So she put all her energy, creativity and business savvy to work and joined forces with leading stylists and botanists to develop a line of plant based products that reflect the attributes that she values most. “I developed Babo for my family’s hair and skincare needs,” says Solomon. “It is a dream come true to partner with SalonCentric because we share the same values on education and Babo will stand in the company of great professional brands. I am thrilled that salon professionals will have greater access to Babo Botanicals’ wonderful, natural products.”

SalonCentric will begin the rollout with 20 skus that include:

  1. Smoothing & Detangling Range with Berry Primrose: Smoothing Shampoo & Wash, Smoothing Conditioner, and Smoothing Detangling Spray (8oz. and 32oz. backbar) 
  2. Moisturizing Range with Oatmilk Calendula: Moisturizing Baby Shampoo & Wash, Moisturizing Lotion & Moisturizing Conditioner (8oz. and 32oz. backbar)
  3. Swim & Sport Cucumber & Aloe Vera Range: Swim & Sport Shampoo & Wash, Swim & Sport Detangling Spray, and Swim & Sport Conditioner (8oz. and 32oz. backbar)
  4. Lice Repel Range with Rosemary, Tea Tree & Thyme Lice Repel Shampoo, Lice Repel Conditioning Spray (8oz.)
  5. Two NEW Mineral Based Sunscreens Sheer Daily Sunscreen SPF 35 for Face – Fragrance free (1.7oz.), Super Shield Sunscreen SPF 40 for Face & Body, 80 minutes waterproof (3 oz.)
  6. Clear Zinc Sunstick SPF 30, fragrance free (.6 oz)

Suggested Retail Prices range from $13.00 -$22.00.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!